A crowdfunding campaign surpasses the quarter-million dollar mark in just 48 hours for a durable, eco-friendly watches competitor of Garmin, showcasing a significant consumer interest in such products.
A novel sports watch, the Una Watch, is set to challenge established industry leaders such as Garmin and Apple with its innovative design that promotes repairability. The Una Watch aims to address the issue of limited features reserved for new devices in the sports watch market, which often forces customers into expensive replacements.
Instead, the Una Watch boasts replaceable components designed for repair, swap, or upgrade to extend its lifespan. According to CEO and founder Lewis Allison, "Consumers are growing weary of throwing away costly technology every few years. We're demonstrating that there's a better path forward in the industry."
The Una Watch is scheduled for release in August 2025, following a successful crowd-funding campaign and significant investments. Last week, the Una Watch Kickstarter campaign raised over $255,000 (approximately £200,000) within two days, with over a thousand supporters backing the project.
The Una Watch offers a multitude of GPS features and health trackers, placing it on par with budget and mid-range models from competitors. Upon launch, users can track the following health metrics:- Current heart rate- Average heart rate- Resting heart rate- Sp02 max- Daily steps- Daily floors climbed- Daily activity minutes
In addition, users can connect their smartphones to receive notifications, play music, and benefit from post-activity metrics like average pace and route map. The Una watch can be pre-ordered for $275 (approximately £210) via the Una Watch Kickstarter with a retail price of $350 (approximately £260) upon release.
The Una Watch's modular design sets it apart from competitors like Garmin and Apple, offering the potential for customization and tailoring hardware to specific user needs. As the Una Watch moves towards production, it remains to be seen how it will measure up to established competitors known for their accuracy, durability, and extensive training features.
The Una Watch, slated for release in August 2025, promises to revolutionize the sports watch market with its modular design and focus on repairability, choosing replaceable components over planned obsolescence. This innovative technology gadget, designed to challenge industry leaders like Garmin and Apple, offers a variety of wearables features such as GPS tracking, heart rate monitors, SpO2 max, and step counters, placing it among early-entry competitors.
