Accenture Study: Top Customer Needs in 2025 - Performance, Delivery, Support
A recent Accenture study has revealed the top customer needs in 2025, with product performance, reliable delivery, and quality customer service leading the list. Notably, 43% of chemical customers would increase their purchases by at least 10% if their needs were fully met, while 36% would pay a premium of 5% or more.
Looking back to 2020, customer priorities were slightly different. Easy access to product information and product innovation were higher on the list then. However, product performance has consistently remained the top customer need, demonstrating its enduring importance.
The study also highlighted the willingness of customers to invest more in products and services that fully meet their requirements. A significant 43% of chemical customers expressed a desire to buy 10% or more if their needs were fully satisfied. This is a substantial opportunity for businesses to grow and strengthen customer loyalty.
In summary, the top customer needs in 2025 are product performance, reliable delivery, and quality customer service. Customers are ready to invest more, with 43% willing to increase purchases and 36% ready to pay a premium for products and services that fully meet their needs. Businesses should focus on these areas to drive growth and customer satisfaction.
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