Achievement of Netflix's K-pop Demon Hunters soundtrack: Highest weekly consumption yet, reflecting its widespread influence globally
The streaming success of the K-pop Demon Hunters soundtrack is closely linked to the global success of the Netflix animated movie of the same name. The rising viewership of the film has directly driven increasing streaming consumption of its music.
The soundtrack has achieved record-breaking streaming numbers, topping UK and US charts, and maintaining a dominant presence in global Spotify rankings simultaneously with the film’s rising Netflix viewership.
Key points demonstrating this link include:
- The soundtrack’s weekly consumption has consistently increased, coinciding with the film reaching a viewing peak in its fifth week on Netflix—an unprecedented achievement for a Netflix film that helped sustain and build the soundtrack's streaming momentum.
- Netflix’s co-CEO Ted Sarandos highlighted during the company’s Q2 earnings call the “enormous hits” of songs like Golden and Soda Pop, noting these successes stemmed from the film being exclusively available on Netflix, and that the music drives additional fandom and engagement for the fictional K-pop band depicted in the movie.
- The soundtrack debuted at number one on Billboard's Soundtracks chart and made a top 10 appearance on the all-genre Billboard 200, reflecting massive global demand for the music beyond the film’s audience.
- The intense fan engagement around the film—including fan art, covers, cosplay, and choreography—has complemented both the movie’s and soundtrack’s popularity, reinforcing how the music fuels fan culture and vice versa.
- Commentary on platforms like YouTube emphasizes that even viewers who are indifferent to the movie recognize the soundtrack’s "catchy" music as a key factor in the franchise’s appeal and ongoing streaming success.
In addition, Republic Records has formed a joint venture with Visva Records, the new label behind the K-pop Demon Hunters soundtrack. This partnership is expected to further boost the soundtrack's reach and impact.
Overall, the film’s sustained Netflix viewership and global ranking have fueled a parallel surge in streaming the Demon Hunters soundtrack, confirming a strong symbiotic relationship where the movie’s storytelling and visual appeal amplify the soundtrack’s reach, and the music’s prominence increases audience investment in the film and its fictional K-pop group.
[1] Netflix's K-pop Demon Hunters soundtrack reaches new peak on Netflix, approaches silver certification
[2] K-pop Demon Hunters soundtrack tops UK compilations chart for fifth week
[3] Why the K-pop Demon Hunters Soundtrack is a Streaming Success
The partnership between Republic Records and Visva Records, the new label behind the K-pop Demon Hunters soundtrack, is expected to further boost the soundtrack's reach and impact, as the film's sustained Netflix viewership and global ranking have fueled a parallel surge in streaming the Demon Hunters soundtrack, confirming a strong symbiotic relationship where the movie’s storytelling and visual appeal amplify the soundtrack’s reach, and the music’s prominence increases audience investment in the film and its fictional K-pop group.
Netflix's co-CEO Ted Sarandos highlighted during the company’s Q2 earnings call the “enormous hits” of songs like Golden and Soda Pop from the K-pop Demon Hunters soundtrack, noting these successes stemmed from the film being exclusively available on Netflix, and that the music drives additional fandom and engagement for the fictional K-pop band depicted in the movie, reflecting the symbiotic relationship between entertainment and technology in shaping popular music trends.
