Advertising network Azerion broadens its partnership with Adsquare, covering Latin America, the Middle East, and US markets.
On September 18, 2025, Hawk by Azerion and Adsquare announced an expansion of their partnership, covering Latin America, the Middle East, the United States, and several new European countries. This collaboration aims to address the growing advertiser demand for consistent targeting and measurement capabilities across different geographical markets and media channels.
The partnership extends omnichannel advertising capabilities across Digital Out of Home (DOOH), mobile, and audio channels. Adsquare's data solutions, including audience targeting, omnichannel measurement (DTS), insights, and attribution, are now integrated directly into Azerion's Data Marketplace infrastructure, serving as the central hub for the expanded partnership capabilities.
With this integration, advertisers can now access comprehensive audience data segments across all new regions. The technical architecture allows advertisers to activate data-driven campaigns seamlessly across multiple channels, ensuring a smooth transition for cross-channel advertising.
Cross-channel measurement includes footfall, exposure, and impact analysis, providing advertisers with valuable insights into the effectiveness of their ads. The partnership also enables location-based targeting and behavioral audience segments globally, allowing advertisers to reach their desired audiences more accurately and efficiently.
Lina Metso, who is coordinating the expansion of the partnership in Latin America, the Middle East, the United States, and several new European countries, expressed her excitement about the collaboration. "This partnership will revolutionise the way advertisers approach their campaigns, offering them a unified solution for targeting, measurement, and insights across multiple channels and regions," she said.
The expansion of the partnership between Hawk by Azerion and Adsquare is a significant step forward in the advertising industry, offering advertisers a more streamlined and effective way to reach their audiences across various channels and geographical markets.
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