Advise Secures €1.55M to Expand FMCG Pricing Platform
Dublin-based startup Advise has secured €1.55 million in funding, led by Business Venture Partners (BVP) with support from existing investors, including ACT Venture Capital and Enterprise Ireland. This round of funding will enable the company to enhance its platform and expand its reach in the Fast-Moving Consumer Goods (FMCG) sector.
Founded in 2016 by Dr. Kevin McCarthy and John Phelan, Advise offers a Software as a Service (SaaS) platform that helps FMCG manufacturers optimize their pricing strategies. The platform integrates and analyzes sales, inventory, and customer data to provide valuable insights. With clients like Pilgrims Europe, Dr Oetker (Ireland), and Britvic, Advise has already made a mark in the industry.
The company plans to use the fresh funds to double its headcount to 30 employees over the next 12 to 18 months. This growth will focus on engineering, data science, and commercial roles across Ireland, the UK, and the US. The expansion aims to strengthen Advise's position in the FMCG sector and better serve its clients.
Advise's latest funding round, led by BVP with support from ACT Venture Capital and Enterprise Ireland, reflects the investors' confidence in the company's potential. With plans to grow its team and enhance its platform, Advise is well-positioned to continue providing innovative pricing solutions to the FMCG industry.
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