AI and AV in 2024: Barco's ClickShare Solution
In the rapidly evolving world of technology, AI advancements are creating exceptional opportunities for solutions like Barco ClickShare to revolutionize in-room experiences. Dan Root, the Global Strategic Alliance Lead of Barco ClickShare, is at the forefront of this transformation.
The potential of AI extends beyond just ClickShare, as it has the capability to create a more meaningful workplace by enhancing current hybrid meeting experiences and paving the way for more efficient and engaging interactions.
As we look towards 2024, a total of 30 thought leaders are discussing hybrid work, while 15 are focusing on next-gen audio, 15 on esports, and 15 on streaming technologies. Moreover, 28 thought leaders are exploring visualization technologies, and 15 manufacturers are providing support for hybrid meetings.
These newer models are leveraging various AI techniques to identify speakers, provide transcription apps with translation capabilities, and offer advanced features for prioritization and meeting summaries. AI is also being incorporated into meeting rooms through Large Language Model (LLM) AI algorithms.
The current and future impact of AI and cloud technology on Professional Audio Visual (Pro AV) is substantial. The Pro AV market is projected to grow from $376.39 billion in 2024 to $424.69 billion in 2025, with a CAGR of about 12.8%. This growth is driven by AI-driven AV solutions and cloud-based AV technologies, as well as factors like virtual/augmented reality adoption and 5G connectivity.
Hybrid meeting platforms like Microsoft Teams are evolving with integrated AI tools such as Copilot that streamline communication, automate routine tasks, and enable real-time data sharing within hybrid and in-person meetings. This integration aims to unify video conferencing, chat, file sharing, and project management in one platform, increasing collaboration efficiency.
Agentic AI—AI that autonomously manages and optimizes AV systems—is beginning real deployments. Standards like MCP (Media Control Protocol) enable seamless system integration and smarter AV environments that reduce complexity and provide reliable, “just work” experiences for users and IT teams.
Hybrid events and meetings benefit from AI and cloud-based platforms through automated live captioning, transcription, multi-language translation, personalized content delivery, and attendee engagement analytics. Cloud collaboration tools ensure all stakeholders can access event resources regardless of location, while 5G improves streaming quality and connection stability for remote users.
Industry events such as InfoComm India 2025 emphasize AI readiness and digital communication unification, highlighting the growing importance of AI and cloud in driving innovation and upskilling in Pro AV professionals, directly impacting hybrid workplace collaboration.
In summary, AI enhances Pro AV by automating operational tasks, enabling intelligent analytics and personalized experiences, while cloud technologies underpin hybrid meetings with scalable, accessible collaboration environments. Together, they significantly improve platforms like Microsoft Teams by creating seamless, efficient, and immersive hybrid meeting experiences that cater to evolving workplace needs. AI technologies will enable a simple prompt to yield a fully articulated, complex process, like preparing a SWAT analysis or product roadmap, thereby disrupting the way the AV and IT industries envision the future of hybrid meetings.
- In the future, AI technologies might not only enhance products like Barco ClickShare, but also extend to various Pro AV solutions, automating operational tasks and enabling intelligent analytics and personalized experiences.
- With the integration of AI and cloud technology, platforms like Microsoft Teams could be disrupted in a positive way, creating more seamless, efficient, and immersive hybrid meeting experiences that are tailored to meet the evolving needs of the workplace.
