AI company Lucidya secures $30M funding to accelerate growth in MENA's biggest sector, bolstering artificial intelligence expansion.
Riyadh-based Lucidya, the leading AI-powered customer experience management (CXM) platform in MENA, has successfully closed a USD 30 million Series B funding round. This marks the largest AI investment ever raised in the MENA region as of mid-2025.
Founded in 2016 and headquartered in Riyadh, Lucidya has been a regional pioneer in AI long before it became mainstream in boardrooms. The company, which operates in 11 countries across the MENA region, serves major enterprise clients in telecom, banking and financial services (BFSI), healthcare, hospitality, and public sectors. With a combined market capitalization exceeding USD 250 billion, Lucidya impacts the customer experience of over 75 million customers and citizens in the region.
The round was led by Impact46, a prominent Saudi venture capital firm known for backing major IPOs like Jahez and Rasan. Additional new investors included Wa’ed Ventures (Aramco’s investment arm focused on transformative technologies), Takamol Ventures (a government-supported digital innovation entity), and SparkLabs. Existing investors Rua Growth Fund and ARG also participated, doubling down on their confidence in Lucidya’s trajectory.
The fresh capital injection is intended to scale Lucidya’s Arabic-first AI CX platform further across the MENA market, leveraging the increasing appetite for localized, AI-driven digital transformation technologies. Lucidya aims to consolidate its position as the go-to AI partner for customer experience in the region by expanding its technological capabilities, market reach, and industry vertical penetration.
The company is well-positioned to capture growth in the MENA CRM and CX software market, projected to reach USD 9 billion by 2030, by enhancing their platform usability and extending support to large enterprises, governments, and SMEs alike.
The investment also attracted governmental attention, including congratulations from Saudi Arabia’s Minister of Communications and Information Technology, highlighting Lucidya’s strategic importance in the country’s digital innovation ecosystem.
Lucidya’s solution offers a fully AI-powered unified customer experience platform, enabling CX and marketing leaders to transform raw data into actionable insights and foster meaningful human connections securely. By expanding into AI Agents, Lucidya aims to tap into the region’s labor economy, transforming workforce costs into scalable, compliant AI capacity.
According to Abdullah Asiri, CEO and Founder of Lucidya, the company's early conviction in AI has paid off, positioning them as the trusted partner for AI in CX by the leading organizations in the region. Rua Growth Fund reaffirmed their confidence in Lucidya, believing in the company's vision and technology since the Series A round.
Turki Al Joaib, Managing Partner of Rua Growth Fund, expressed his belief that Lucidya continues to prove that world-class technology can emerge from the Kingdom, where their proprietary AI and ongoing advancements in generative AI are setting new standards in CXM. At the core of Lucidya's platform is a proprietary Arabic-language AI engine that has surpassed 92% accuracy. The AI Agent platform enables businesses to automate and personalize engagement across support, marketing, sales, and customer experience functions, while reducing operational costs and ensuring compliance with regulations such as PDPL.
In sum, Lucidya is riding a strong growth trajectory supported by strategic funding and investor confidence, with clear plans to deepen its AI-powered customer experience platform’s impact throughout MENA’s rapidly evolving digital landscape.
- Lucidya, a leading AI company based in Riyadh, operates in various industries including telecom, banking and financial services (BFSI), healthcare, hospitality, and public sectors, demonstrating its versatility in the application of AI.
- The company, known for its AI-powered customer experience management (CXM) platform, aims to expand its technological capabilities and market reach, particularly in the MENA region, to capitalize on the growing demand for AI-driven digital transformation technologies.
- By utilizing artificial-intelligence in its solutions, Lucidya seeks to leverage AI Agents to transform workforce costs into scalable, compliant AI capacity, and to consolidate its position as a go-to AI partner for customer experience in the region.
