AI Composer Ben Gaya, Molded in Bremen, Marks Europe's First FORAY into AI Music Production
In the ever-evolving world of music, a new digital sensation has emerged, capturing the hearts of many and sparking intrigue among others. Meet Ben Gaya, a virtual musician created using a combination of cutting-edge AI technology and creative intuition.
The video for Ben Gaya's debut single, "Sunshine Soul," has been dividing opinions on YouTube, with some finding it artificial and boring, while others see it as a refreshing summer sound, more natural than 90% of the pop charts. The video, which can be found on YouTube after accepting their privacy policy, was created using Runway and other tools, featuring Ben in various scenes.
The creation of Ben Gaya required not just the mastery of relevant tools, but also a touch of sensitivity, much like the real music business. Art Director Florian Schamberger and Media Designer Leon Schröder worked on the project, pushing the boundaries of artificial intelligence in digital marketing.
Anyland's AI Studio, the startup behind Ben Gaya, is primarily focused on creating avatars, virtual influencers, and AI content. Anyland's flagship project is the virtual influencer Malive. The company's clients include renowned names such as Obi, Paramount+, LeeKumKee, Vodafone, Kalkhoff, and Katjes.
The success of Ben Gaya is evident in his growing fanbase on Instagram, where his number of followers is steadily increasing. The "Sunshine Soul" Reel on Instagram has garnered over 1 million clicks.
Kai Tietjen, CEO of construktiv and Anyland, expressed his excitement about the possibilities of AI. "We are at the forefront of a new era, where AI is not just a tool, but a partner in creativity," he said.
constructuiv, a digital agency with over 100 employees, has been instrumental in Ben Gaya's virtual music career. The agency, operating in Bremen, Berlin, and Erfurt, offers services in Social Media, Influencer Marketing, Digital Advertising, SEO, Web, and AI. They have won several design and marketing awards for their innovative work.
The image credit for Ben Gaya belongs to construktiv GmbH. Ben Gaya was created using the Midjourney program to craft his portrait, and the Suno tool to write a pop song with a summery-light mood.
Recently, Ben Gaya collaborated with Nickelodeon on a Reel for the Kids' Choice Awards and SpongeBob SquarePants' 25th birthday. This collaboration marks a significant step in Ben Gaya's virtual music journey, demonstrating the potential for AI in the entertainment industry.
As Ben Gaya continues to captivate audiences with his digital music, it's clear that AI is not just transforming the way we create music, but also redefining the music industry itself. Stay tuned for more updates on this exciting virtual musician.
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