AI-driven Video Production Firm Raises $9.2 Million for Expansion of AI Video Creator Technology
In a groundbreaking development for the video production industry, Hypernatural, an AI-powered video creation platform, is making waves with its innovative features and capabilities. The platform, founded by Joseph Navarro, the brain behind Witness Mi, has been hailed as a game-changer, producing high-quality videos suitable for marketing, storytelling, and various other needs.
Hypernatural's unique offerings include Text-to-Finished-Video, extensive editing capabilities, consistent characters, custom styles, AI-generated content, AI narration and captions, and access to a library of nearly 2 million videos.
The platform secured $9.2 million in funding across two rounds, with the funding led by AIX Ventures and Underscore VC, and participation from Adverb, Character.vc, and 43 VC. Anthony Goldbloom, Investing Partner at AIX Ventures, commends Hypernatural's team for showing a clear understanding of the market and their users through rapid product development and user growth.
Hypernatural's platform helps video creators produce high-quality, bespoke videos in minutes, assisting over a million users. It generates full-length, emotionally compelling videos in under two minutes. Advanced features are available on plans that can help creators scale their video projects efficiently.
One of the standout features of Hypernatural is its advanced text-to-video generation capability. Any script or story can be transformed into a ready-to-share video in under a minute, thanks to over a dozen sophisticated AI models, including Veo3. The platform also provides extensive video editing abilities, allowing users to update video styling, regenerate scenes, characters, audio, and pacing without starting over.
Users can build a consistent cast of characters from Hypernatural’s own library or create custom characters to reuse across projects, ensuring brand or story continuity. The platform also includes custom video styles and templates, with thousands available or the option to design personalized styles. An AI stock video library with nearly 2 million clips speeds up scene creation.
For audio, Hypernatural supports AI narration through dozens of AI voice models and allows users to upload their own voices, complemented by automatic captioning, logos, and stickers to enhance engagement. Additionally, it offers dynamic visual effects like cinematic zooms, pans, and parallax effects to add visual flair. The platform supports flexible input formats, including scripts, ideas, podcasts, blog posts, or videos as starting points.
The platform is designed with a consumer-grade user experience, combining speed and accessibility to reduce the time and technical skills needed for video production. It is suitable for storytellers, marketers, small businesses, and filmmakers. The subscription model scales from casual users to agencies, with premium capabilities like unlimited length and bespoke character design.
In summary, Hypernatural’s key benefits and features include rapid AI video creation from text/scripts in under a minute, extensive, non-destructive editing of scenes, characters, audio, and pacing, reusable, consistent AI characters and customizable video styles, a massive AI-powered stock video library, AI voice narration with dozens of voices, automatic captioning and branding tools, dynamic cinematic effects, flexible input types, and a subscription model scalable from individual creators to agencies.
Rebecca Kossnick, co-founder and CEO of Hypernatural, aims to make Hypernatural the Canva for video, an AI-first platform where speed and accessibility are prioritised. Hypernatural is the only AI video generation platform tested by Witness Mi that provides such speed and quality.
In five years, Kossnick envisions no one thinking twice about using AI to craft visual narratives. Hypernatural's AI video creation platform compresses what traditionally takes days of manual effort into minutes while making professional video creation accessible to non-experts.
Artificial-intelligence, through platforms like Hypernatural, is revolutionizing video production by generating full-length videos from scripts in under two minutes (advanced text-to-video generation capability). This technology is a game-changer, transforming the industry and making high-quality video production accessible to a wide range of users.
