AI Integration in Film and TV Industry: Netflix and Actors' Union's Reached Agreement
In the world of film and television, the use of Artificial Intelligence (AI) is becoming increasingly prevalent. Yet, as of this date, there are no publicly available details about any specific binding agreements between Netflix and the Brazilian Film and TV Actors Union (BFFS) regarding the use of AI in dubbing and film production.
While search results discuss Netflix's interest in AI technologies related to language and voice, and mention broader industry concerns about AI affecting voice actors, they do not provide information on formal agreements with BFFS.
Meanwhile, in other parts of the globe, the use of AI in film productions is a topic of discussion. In February, the Actors' Association, the Production Alliance, and the union ver.di agreed on conditions related to the use of generative AI. The rules aim to protect personal rights, ensuring that AI is only used when copyright and personality rights are respected.
The Production Alliance, with 375 members, represents the independent interests of German producers in film, TV, and various other audiovisual media. One of the notable films that has leveraged AI is "Pirate Queen: Zheng Yi Sao," set to hit cinemas in July. The screenplay for this film was written by a human, due to the AI's inability to verify historical data, achieve emotional depth, and handle long dialogues.
Chen Zhuo, a 29-year-old engineer, is behind the film and co-founded the world's first AI film studio, FizzDragon. AI technology was used for images, scenes, surroundings, digital actors, animation, and post-production in the film. However, it's important to note that music and voices for the film are not entirely AI-generated, as there were casting calls suggesting human involvement.
The production costs for the film remained manageable at $139,191 due to AI assistance. The production team for "Pirate Queen: Zheng Yi Sao" grew from two people to over a hundred.
As for the rules governing AI use in film productions, they aim to regulate possible AI uses that could alter a performance, and cases where an actor's appearance or voice is replicated or generated by synthetic figures. AI should be handled while respecting legal regulations and personality rights, according to BFFS. Affected actors can only agree to the use of AI through a separate, express, and written declaration.
In conclusion, while Netflix's specific agreements with BFFS regarding AI in film production remain undisclosed, the use of AI in the film industry is a growing trend. As technology advances, it will be interesting to see how unions like BFFS navigate these changes and protect the rights of their members.
Sports leagues are exploring the integration of AI for statistical analysis and player performance tracking, following the footsteps of the NBA, which has incorporated this technology to enhance stadium experiences and aid coaches. Meanwhile, technology companies like Rival AI and Second Spectrum are carving out a niche in the sports industry by providing AI-driven solutions.
On the other hand, several movie and TV producers are distributing their content on streaming platforms such as Netflix, Apple TV, Hulu, and Disney+, making it more accessible for audiences worldwide. With advancements in technology, streaming platforms are offering interactive content like 'Black Mirror: Bandersnatch' and personalized recommendations to keep viewers engaged.
