Amazon's publisher services and Magnite broaden their partnership in streaming television endeavors.
🔥 Here's the scoop on Amazon Publisher Services (APS) and Magnite's fresh partnership 📺
The Big Apple plays host to some serious teamwork between APS and Magnite, as they ramp up their streaming TV game together! APS's Transparent Ad Marketplace (TAM) and Magnite's SpringServe is where the magic happens, providing publishers with a treasure trove of quality, additional ad opportunities on Amazon devices. 💡
But it's not all one-sided! Magnite is giving publishers a sneak peek at extra streaming TV inventory via APS on Fire TV devices. That's right, more premium streaming content for advertisers! 📺🔥
Sean Buckley, president of revenue at Magnite, dropped some knowledge bombs, saying, "We can't wait to connect more streaming content on Fire TV devices to advertisers through Magnite. This custom integration has us buzzing with excitement!" 🤩
This collaboration builds on their existing relationships, with Magnite being a launch partner for TAM back in 2016 and joining APS's Certified Supply Exchange Program in 2024. 🤝
Scott Siegler, director of APS, emphasizing the importance of collaboration, stated, "Working with Magnite helps us bring more incremental demand to publishers through interoperable solutions, ensuring a better ad experience for consumers." 👌
Want to dive deeper? Learn how to activate Magnite demand through APS online! 🌐💻
But that's not all! Check out our TV Tech Newsletter for more industry insights, trends, and juicy details on tech and products. 📰💡🎉
📺Fire Up Your Streaming TV Ad Game📺
This partnership between APS and Magnite brings several benefits to publishers:
- Boosted Ad Revenue Opportunities: By tapping into Magnite's global demand pool, publishers can maximize their ad sales and monetization strategies. 💰📈
- Streamlined Operations: Centralized management and reporting simplify publishers' ad tech operations, reducing fragmentation. 🛠️✨
With the growing CTV advertising market expected to skyrocket in the near future, this collaboration is just what the industry ordered! ✨📈🔥
[3] Increased ad revenue opportunities for publishers[4] Simplified operations due to centralized reporting[5] Growing CTV advertising market with high potential for growth
- Leveraging APS's Transparent Ad Marketplace (TAM) and Magnite's SpringServe, this partnership provides publishers with an expanded content spectrum on Amazon devices, enhancing their potential data-and-cloud-computing revenue.
- The collaboration between Amazon Publisher Services (APS) and Magnite offers publishers an advantage in the video streaming market, as they can now access a diverse IP-enabled streaming TV inventory.
- With this partnership, publishers can benefit from a seamless technology integration that streamlines their ad operations and enhances their streaming content offerings.
- As both APS and Magnite continue to innovate in the OTT (Over-The-Top) space, their joint efforts pave the way for bolstered streaming content provision and improved advertising services, capitalizing on the booming growth within the data-and-cloud-computing dominated CTV (Connected Television) market.
