Artificial Intelligence composer inks agreement with Hallwood Media, heralding a significant shift in the music industry
In a groundbreaking move for the music industry, independent record company Hallwood Media has signed human producer Imoliver, who has gained prominence for his work on the AI music platform Suno. The signing marks a significant moment for both Imoliver and the future of music, according to Neil Jacobson, the founder of Hallwood Media, who deems Imoliver as representing the future of the industry.
Imoliver's work showcases the dexterity behind his craft and what makes it special, as noted by Jacobson. He uses Suno to develop his lush sonic landscapes, and his upcoming album, scheduled for release on October 24, is set to showcase this unique blend of human creativity and AI technology.
The partnership between Suno and SoundLabs, which offers AI technology to its roster of artists, indicates a potential shift in the music industry towards the use of AI technology. This shift, however, is not without controversy, as AI platforms like Suno and Udio face high-profile copyright infringement lawsuits from major record labels. The lawsuits allege that these platforms trained their generative music models using copyrighted works without proper authorization or licensing.
The music industry, according to Imoliver, is ready to embrace new ideas and ways of creating. Mikey Shulam, the CEO of Suno, expressed excitement about Imoliver's signing, stating it as a milestone. He believes that the boundaries of artistry are expanding with the emergence of new creators from new platforms like Suno.
Hallwood Media's signing of Imoliver, a 'creator' who uses Suno, confers industry legitimacy on the platform. Imoliver is the most streamed 'creator' on Suno, and his upcoming single, Stone, is set for release on all platforms on August 8.
Suno's v4.5+ update introduces professional-grade tools for layering vocals, instrumentals, and generating music inspired by playlists, blurring the lines between AI-generated content and human-created music. The outcome of current lawsuits and licensing talks will likely establish important precedents shaping how copyrights are respected or managed in AI music creation, balancing innovation with artist rights and compensation.
With the music industry embracing new ideas and creators from new platforms, the future of music promises to be more vast and inclusive, according to Mikey Shulam. The signing of Imoliver by Hallwood Media is a testament to this shift, and it's exciting to see what the future holds for AI-driven innovation in music production.
Artificial-intelligence plays a critical role in Imoliver's music production, as he utilizes the AI music platform Suno to develop his melodies. The upcoming collaboration between Imoliver and entertainment company Hallwood Media could potentially expand the boundaries of music, merging human creativity with technology.
Suno's latest update includes professional-grade tools that blur the line between AI-generated content and human-created music, suggesting a future where technology and artistry intertwine seamlessly in the world of entertainment.
