Artificial Intelligence may pave the way for higher-paying roles within the video game sector, according to Take-Two's CEO.
In an interview with Business Insider on Thursday, Strauss Zelnick, CEO of Take-Two Interactive Software, expressed optimism about the potential of artificial intelligence (AI) to increase employment and boost salaries in the gaming industry.
Zelnick, who is known for leading successful gaming franchises like "Red Dead Redemption", "NBA 2K", "Civilization", and "Words With Friends", believes that AI can help teams focus on more valuable, interesting work by automating repetitive tasks. This shift, he suggests, could lead to higher compensation as developers take on more creative and impactful roles.
"Learning to effectively use generative AI can increase salaries in the gaming industry because it allows developers to be relieved of repetitive tasks, enabling them to focus on higher-level creative work that commands better pay," Zelnick said.
Zelnick's optimistic outlook on AI applies to industries beyond interactive entertainment. He expects AI tools like ChatGPT from OpenAI to contribute to job creation worldwide. However, his comments contrast with the more cautious estimates of other top executives, including Amazon CEO Andy Jassy, who expects their overall employee base to decrease due to the broad use of AI.
Take-Two Interactive Software recently reported first-quarter results that beat both its own forecast and analyst expectations. The company, which generates nearly $190 billion in game software revenue globally each year according to Newzoo, is well-positioned to capitalise on the potential of AI.
Zelnick did not specify how Take-Two is currently using generative AI in the interview with BI. Prior to his role at Take-Two, Zelnick held leadership positions at companies like BMG Entertainment, 20th Century Fox, and Columbia Pictures. He was appointed Chairman of Take-Two in 2007 and CEO in 2011.
If you work in the gaming industry, learning how to effectively use generative AI might boost your salary. Zelnick thinks that AI will help teams work on more valuable, interesting work, potentially leading to higher compensation as their roles become more creative and impactful rather than routine.
[1] This statement refers to the potential for AI to increase salaries in the gaming industry by allowing developers to focus on higher-level creative work.
What about the potential for AI to increase salaries in the gaming industry can be attributed to developers focusing on higher-level creative work instead of repetitive tasks? The shift towards automation of routine tasks utilizing artificial intelligence (AI) is expected to provide developers with the opportunity to tackle more significant, interesting work, potentially leading to higher compensation due to the creative and impactful nature of their roles.
