Audi unveils design concept for electric sports car, bridging the gap between TT and R8 models, at Munich auto exhibition.
Audi is set to make a bold move in the automotive industry with the unveiling of its new electric sports car concept, internally known as "TT Moment 2.0." This innovative vehicle is designed to rekindle interest for Audi, which is currently facing challenging times, and to re-establish a halo product for the brand.
The new electric sports car will sit between the Audi TT and R8 in the brand's lineup, not as a direct successor but as a new kind of electric sports car that emphasizes design and driver engagement over extreme performance statistics. The focus is less on outright power figures and more on delivering a balanced, engaging driving experience that fits neatly between the lighter TT and the more extreme R8 supercar.
The concept version of the electric sports car will make its public debut at the Munich IAA Mobility Show in early September 2025. Audi has confirmed that a production version will follow within two years, targeting a production launch around 2027.
This model is fully electric and is a key element of Audi's electric performance roadmap, emphasizing Audi's commitment to electrification while aiming to deliver a flagship model that acts as an "identity builder" for the brand’s future direction. While exact technical platform details have not been explicitly disclosed, the new sports car will likely leverage Audi’s ongoing electric vehicle technology developments.
Audi's new electric sports car is an "identity builder" for the brand, filling the role currently held by the RS 6 Avant. The car is being developed from a "blank sheet of paper" to meet customer expectations and establish a new design identity.
The upcoming sports EV is expected to deliver greater performance than the outgoing TT. It is also likely that the electric sports car from Audi will share its architecture with the Audi Q6 e-tron, electric Macan, and the forthcoming Porsche 718 EV.
Audi hopes to rekindle interest with the new electric sports car as it faces difficult times. The company believes that this model will play a central role in Audi's efforts to regain footing within industry-wide electrification. The electric sports car is part of Audi's update in design and product direction, marking a new era of electric performance at Audi.
The new electric sports car will make its public appearance at the Munich Motor Show, a significant event in the automotive industry. Audi's new electric sports car is intended to re-establish a halo product for the brand, a move that is crucial for Audi as the e-tron GT, the current electric flagship, has yet to achieve the cultural resonance of past icons.
The new electric sports car will be a technological innovation, using Audi's ongoing electric vehicle technology developments to deliver a balanced, engaging driving experience. This sports car, designed as an "identity builder" for Audi, will highlight the brand's commitment to electrification and aim to re-establish a halo product in the industry, much like how sports often unite fans and define a team's identity.
