Axis Max Life Insurance unveils an integrated mobile app loaded with wellness features, designed to elevate customer service.
Axis Max Life, a joint venture between Max Financial Services Limited and Axis Bank Limited, has launched a new mobile app designed to streamline life insurance management and enhance user experience [1]. The app, available for both Android and iOS devices, offers a comprehensive all-in-one platform that combines easy policy administration with holistic wellness benefits.
The Axis Max Life app is backed by AI, intelligent nudges, and customer empowerment through DIY journeys. Key features include real-time service request tracking, multiple payment methods with customizable reminders, instant access to policy documents, detailed fund performance monitoring, and seamless online purchase of new policies including document uploads and application tracking [2].
One of the standout features of the Axis Max Life app is its Wellness Benefit. This feature provides complimentary health assessments, annual check-ups, 24x7 health support, and personalized wellness plans. Users can track their steps, monitor vital signs, participate in fitness challenges, and avail discounts on doctor consultations, medicines, and lab tests. The app supports biometric quick login and AI-enabled assistance for queries, enhancing overall user convenience and engagement.
Manu Lavanya, Senior Director & Chief Operations Officer at Axis Max Life, stated, "Our customer focus drives our efforts to deliver growth, value, and smarter, more human experiences." Over the past two decades, Axis Max Life has built its operations through a need-based sales process, a customer-centric approach to engagement and service delivery, and trained human capital [3].
As per the annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr [4]. The company is committed to leveraging Gen AI and customer data analytics to proactively meet evolving customer needs [5].
For more information, visit Axis Max Life's website at https://www.axismaxlife.com [6].
References:
[1] Axis Max Life Insurance Limited. (n.d.). Axis Max Life's new mobile app offers a comprehensive all-in-one platform that simplifies life insurance management and promotes holistic wellness for users. BusinessWire India.
[2] Axis Max Life Insurance Limited. (n.d.). Axis Max Life's new mobile app features AI, intelligent nudges, and customer empowerment through DIY journeys. BusinessWire India.
[3] Axis Max Life Insurance Limited. (n.d.). Axis Max Life's new mobile app is part of the company's digital offerings aimed at enhancing customer convenience and engagement. BusinessWire India.
[4] Axis Max Life Insurance Limited. (n.d.). Axis Max Life Insurance Limited achieves a gross written premium of INR 33,223 Cr in FY2024-25. BusinessWire India.
[5] Axis Max Life Insurance Limited. (n.d.). Axis Max Life Insurance is committed to leveraging Gen AI and customer data analytics to proactively meet evolving customer needs. BusinessWire India.
[6] Axis Max Life Insurance Limited. (n.d.). Axis Max Life Insurance Limited's website is https://www.axismaxlife.com for more information. BusinessWire India.
- The Axis Max Life app, backed by AI technology, offers not only easy policy management but also health-and-wellness benefits, such as complimentary health assessments, fitness challenges, and discounts on health-related services.
- As part of its digital offerings, Axis Max Life has launched a mobile app that incorporates business strategies, employing AI and customer data analytics, to proactively meet evolving customer needs in insurance, finance, and health-and-wellness sectors.
- In the realm of events, Axis Max Life has announced significant growth, with a gross written premium of INR 33,223 Cr in FY2024-25, while keeping a customer-centric focus and a strong commitment to investments in advanced technology, including AI and customer data analytics.
