Beter Partners with Entain CEE to Bring Fast-Betting Esports to SuperSport and STS
Beter, a leading provider of net betting content, has secured a significant partnership with Entain CEE. Gal Ehrlich, Beter's CEO, expressed joy in welcoming Entain as a partner, citing the high demand for Beter's products among industry leaders.
Entain CEE's chief sportsbook officer, Ivan Gojic, emphasized the importance of test betting content for operators aiming to deliver next-generation experiences to bettors. Beter will provide its popular ESportsBattle tournaments, including eFootball, eBasketball, eHockey, eTennis, and the Setka Cup table tennis series, to SuperSport in Croatia and STS in Poland. This agreement follows Beter's appointment as Betway's sports bureau brand for esports and speedtest betting content in Eastern and Central Europe.
Gojic praised Beter for its market leadership in test betting content for both esports and sports, which led to Entain's decision to partner with them. Ehrlich echoed Gojic's sentiments, highlighting the essential role of net betting content in engaging the next generation of players and Beter's suite of fast-paced products setting the standard for others.
Beter has agreed to supply esports and net betting content to two of Entain's sportsbook brands in Central and Eastern Europe. Ivan Gojic described the partnership as significant, bringing thrilling content to players of SuperSport and STS. Both companies look forward to a successful collaboration.
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