Business Predicting €90 Million EBITDA as Their B2B Strategy strengthens and becomes more defined
Playtech Accelerates Growth Push in US and Brazil
Playtech, a leading name in the online gaming industry, is gearing up for future growth by focusing on expanding its predominantly pure-play B2B business. The company has identified the US and Brazil as key markets for investment during the second half of 2025.
The US expansion has already gained traction, with Playtech entering West Virginia and securing B2B deals with major US operators such as BetMGM, DraftKings, and Hard Rock Digital. However, the company remains cautious about regulatory headwinds in Brazil and Colombia.
Despite these challenges, Playtech's leadership remains optimistic about the company's ability to execute its strategy. The company expects its adjusted EBITDA to be at least €90 million in H1 2025, underpinned by strong B2B momentum and a favorable dividend from Caliente Interactive, a 30.8% equity associate.
The sale of Snaitech to Flutter Entertainment for €2.3 billion in April has impacted Playtech's H1 2025 EBITDA, while operating losses from the HappyBet business are included. However, the combination of selling Snaitech and income from associates like Caliente has shaped the company’s reported earnings, which remain below H1 2024 levels but show confidence in future growth opportunities.
Playtech's updated structure is intended to help the company scale more efficiently and enhance its tech offering. This updated structure is part of the company's strategy to increase wallet share among existing partners.
Playtech will release its full H1 financials on 11 September. Despite the challenges faced in Q1, the company's leadership remains optimistic about its future growth prospects.
[1] Playtech Investing in US and Brazil as Key Markets for Future Growth [2] Playtech's Updated Growth Strategy Focuses on B2B Expansion [4] Playtech Remains Cautious about Regulatory Headwinds in Brazil and Colombia [5] Playtech's Financial Performance in H1 2025 and Beyond
- Playtech's growth strategy in the second half of 2025 includes significant investments in business expansion in both the US and Brazil, leveraging technology to scale more efficiently and boost wallet share among existing partners.
- Amidst regulatory challenges in Brazil and Colombia, Playtech's tech-driven initiatives aim to capitalize on financial opportunities in the online gaming sector, with the US market showing promising B2B collaborations with major operators such as BetMGM, DraftKings, and Hard Rock Digital.
