CBS All Access Introduces Child-Friendly Upgrades to Compete with Disney+'s Parental Supervision Offerings
Bustling Ahead: Paramount+ Prepares to Unveil Kids-Friendly Makeover on CBS All Access
As the countdown to Paramount+'s grand entrance next year speeds up, ViacomCBS is shaking things up on CBS All Access with a whole new wave of kid-friendly programming and features.
Parents can now breathe a sigh of relief, as six profiles per account beckon under the banner of "Kids Mode". This parent-friendly feature filters content based on ratings, ensuring a smoother, age-appropriate viewing experience for younger and older tykes. The feature complements the existing PIN feature, securing that parents maintain control over their kids' content access.
Hop aboard the expanded family-friendly vessel, as more Nickelodeon and Nick Jr. shows splash ashore, alongside an extra 800 episodes of crowd-pleasers such as Blue's Clues and Dora the Explorer. Bask in the ad-free, uninterrupted kids' content bliss.
Rob Gelick, Executive Vice President and General Manager, Streaming Services and Chief Product Officer at ViacomCBS Streaming, shares his excitement: "We're pumped to dish out even more family favorites from Nick Jr. and Nickelodeon on the service, before our explosive Paramount+ debut." He adds, "The viewing figures since expanding our kids' content offerings have skyrocketed!"
With families hunkering down and Disney still standing tall in the streaming sphere, focusing on kid- and family-friendly content makes strategic sense. Plus, it solidifies ViacomCBS's appeal for families, positioning them on the map for family-focused streaming giants such as Disney+, ahead of their big Paramount launch.
Paramount+ isn’t neglecting its grown-up audience; it's primed with oodles of exciting content for the adults. The SpongeBob SquarePants spinoff and The SpongeBob Movie: Sponge on the Run hint at a determined contest against streaming titans like Netflix and family-centric demigods like Disney+.
Gelick assures subscribers that the latest features, including "Kids Mode" and multiple profiles, create customized viewing experiences for each housemate while providing families with additional peace of mind through customizable content availability for their little ones.
In the lead-up to the Paramount transformation, children's programming takes centre stage, adding oodles of charm to the CBS All Access platform before rebranding as Paramount+.
Enrichment Data:
Expanding Children’s Programming:
- August 2019 witnessed CBS All Access's venture into children's broadcasting as it secured the U.S. broadcast rights for several series, including Danger Mouse, Cloudy with a Chance of Meatballs, Inspector Gadget, Bob the Builder, and Polly Pocket from WildBrain[1].
- As part of the re-merger between CBS Corporation and Viacom, CBS All Access acquired programming from Nickelodeon, bulking up its children's programming catalog[1].
- The highly-anticipated series, Kamp Koral: SpongeBob's Under Years, is scheduled to premiere on the platform in 2021[1].
Empowering Parents:
- Paramount+ offers a "Kids Mode" profile feature, which enables parents to establish a child-safe monitoring environment. This feature is part of a broader palette of parental controls offered on the platform[2].
- Robust parental controls can be found on Paramount+, allowing users to set age-based content restrictions and pin-protect profile access, offering comprehensive control over children's viewing experience[4].
With the expanded children's programming, ViacomCBS is leveraging technology to empower parents, offering a "Kids Mode" profile feature on Paramount+ that allows for a child-safe monitoring environment. This feature is part of a broader palette of parental controls designed to provide comprehensive control over children's viewing experience.
Since acquiring programming from Nickelodeon, ViacomCBS has bulked up its children's programming catalog, making a strategic move that follows Disney's continued dominance in the family-friendly streaming market.
In the future, streaming giants like Netflix and family-centric demigods like Disney+ might face competition from Paramount+, as it gears up for its grand debut with a wave of kid-friendly programming and features.
As shown by the skyrocketing viewership since expanding its kids' content offerings, focusing on children's programming seems to be a successful strategy for ViacomCBS, making them appealing to family-focused streaming audiences.
