ChatGPT Launches Instant Checkout, Revolutionizing E-commerce
ChatGPT has revolutionized e-commerce with the launch of Instant Checkout. This new feature, powered by the Agentic Commerce Protocol, allows users to purchase items directly within the chat interface, closing the gap between product discovery and purchase. The rollout began with U.S. Etsy sellers, with Shopify integration on the horizon. The news has boosted investor confidence, with Etsy shares rising 16% and Shopify gaining 6%.
Over 700 million weekly ChatGPT users can now seamlessly move from product research to purchase without leaving the chat. The feature enables single-item purchases initially, with plans to expand to multi-item carts and broader global availability. Etsy and Shopify sellers remain the merchants of record, handling customer relationships, fulfillment, and branding. The Agentic Commerce Protocol securely transmits transaction details to the merchant's existing systems, ensuring a frictionless checkout experience for buyers while keeping merchants in control.
Instant Checkout marks a significant shift in e-commerce, offering creators and sellers scalable new sales channels. While Etsy and Shopify have already embraced this change, other companies may follow suit in the future. For now, investors have shown strong confidence in the feature, with Etsy and Shopify shares climbing on launch day.
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