City Branded Illuminates Bryant Park with SNA's LED Display Innovation
SNA Displays' EMPIRE Exterior LED Technology Brings Vibrant Visuals to New York City's Bryant Park
In the heart of New York City, Bryant Park has received a significant upgrade with the installation of the EMPIRE Exterior LED technology from SNA Displays. This state-of-the-art digital out-of-home platform is set to be a key focal point in the area for years to come.
The screen, spanning an impressive 75.7 feet tall and 27.7 feet wide (2,304x840 pixels), consists of a 56-foot main screen parallel to 42nd Street and angled returns on either side for extended reach. The modular design of the EMPIRE Exterior technology allows for large-scale applications, making it perfect for high-exposure outdoor locations.
The technology boasts durability and weather resistance, ensuring it can withstand the harsh conditions of urban environments. Pixel pitches are available in formats such as 8 mm and 10 mm resolution, ensuring clear, visible imagery from a distance. The high brightness and colour quality maintain visibility under varying ambient lighting conditions, making it suitable for live events and dynamic advertising.
Branded Cities, the company responsible for the installation, has praised the quality of SNA Displays' product, considering it essential for the digital out-of-home platform's long-term significance in the area. North Shore Neon provided LED installation services for the new video display.
The LED display on 42nd Street between 6th and 7th reaches an estimated 3 million people per week, making it a powerful tool for advertisers and event organisers. SNA Displays custom-engineered LED cabinets for the project to achieve 1/16-inch corner gaps, resulting in a more seamless canvas than the prior design.
Examples of the technology's adaptability can be seen in improvements at Truist Park and Union Station in Washington, DC. The EMPIRE Exterior LED technology has proven its ability to withstand harsh exterior conditions without sacrificing visual quality or operational reliability, enhancing audience engagement in busy, open-air locations through immersive visuals.
Pete Simon, director of OOH sales at SNA Displays, has a history of selling ad space on the sign, demonstrating the company's commitment to the project. Vaibhav "VG" Gupta, president and COO of Branded Cities, has expressed his confidence in the technology's ability to maintain its significance in the area for years to come.
With the EMPIRE Exterior LED technology now in place, Bryant Park visitors can look forward to experiencing vivid, high-resolution video content that will enrich their experiences in the park and beyond.
Products such as the EMPIRE Exterior LED technology from SNA Displays can offer enhanced features for digital signage, making them suitable for gadgets in high-exposure outdoor locations like the one in Bryant Park. This technology, with its data-and-cloud-computing capabilities, is essential for attracting advertisers and event organizers due to its immersive visuals and impressive reach.
The integration of SNA Displays' EMPIRE Exterior LED technology into Bryant Park's landscape exemplifies the potential of technology to upgrade public spaces, offering a more engaging and immersive experience for visitors.
With its adaptability and resilience in various weather conditions, the EMPIRE Exterior LED technology can be a valuable addition to other landmarks, such as Truist Park and Union Station in Washington, DC, expanding the possibilities of vibrant visuals in outdoor digital signage.
