Collaborating with Optimove for Instant Fan Interaction in Live Streams
Leading Sports Analytics Provider Collaborates with Positionless Marketing Leader to Revolutionize Event-Driven Marketing
Are You Watching This?!, a renowned provider of real-time Sports Excitement Analytics data, has announced a new collaboration with Optimove, the market-leading firm in Positionless Marketing. This partnership aims to significantly improve event-driven marketing for sports operators and media companies by integrating real-time, emotional engagement tools into Optimove's CRM Marketing Hub.
The integrated technology empowers operators and media companies to deliver timely, emotional engagement to their audiences through Optimove's CRM Marketing Hub workflows. Are You Watching This?'s pre-integrated Excitement Analytics identifies pivotal moments in games, such as overtime, no-hitters, or major upsets, and triggers contextual push notifications and personalized campaigns accordingly.
This collaboration also grants Optimove access to MetaBet Odds, enabling operators and sports media to display live lines to customers. With RUWT's data feed and Meta Bet Odds embedded into Optimove's platform, personalized real-time player interactions are instantly amplified, offering brands the chance to connect with fans during highly crucial moments.
The collaboration establishes Are You Watching This?! and Optimove as shapers of event-driven marketing, creating smarter, more intuitive, and significantly more engaging fan experiences across multiple platforms.
According to Mark Phillip, founder of Are You Watching This?!, "Our Excitement Analytics tool recognizes when sports events are becoming unmissable, thereby driving users to participate, boosting engagement, fostering loyalty, and increasing revenue." Adi Dagan, Senior Director of Partnerships at Optimove, expressed excitement about the collaboration, stating, "Are You Watching This?! is a true pioneer in real-time sports excitement. By combining their data with our marketing platform, we're unlocking a new level of contextual, fan-first engagement, offering operators the ability to connect with players at the right moment, driving loyalty and long-term value."
This collaboration equips sports operators and media companies with the means to deliver highly relevant, timely, and emotionally resonant marketing. As a result, user retention and business outcomes are anticipated to improve.
This partnership incorporates Are You Watching This?!'s Excitement Analytics and Optimove's Positionless Marketing platform, enabling sport operators and media companies to leverage technology in finance, specifically through the utilization of live lines from MetaBet Odds, to deliver personalized, real-time, and emotionally engaging marketing experiences. By identifying pivotal sports moments and promoting contextual push notifications and personalized campaigns, this collaboration aims to drive user engagement, boost loyalty, increase revenue, and enhance event-driven marketing.
