Competitive Crypto Push: Amazon and Walmart consider launching their individual digital currencies.
Cryzin' Walmart and Amazon Eyeing Buck-Strong Stablecoins
The Wall Street Journal has dropped a bombshell — retail giants Walmart and Amazon are reportedly considering launching their own USD-secured stablecoins. The ultimate goal? Quickening transactions, slashing costs, and delivering smooth payment experiences.
Join the crypto rushing crowd. With the "GENIUS Act" gaining momentum on Capitol Hill, international companies, including Walmart and Amazon, are setting their sights on the United States for stablecoin issuance. This legislation aims to create a harmonious legal environment for fiat-backed cryptocurrencies. Recently, the Democratic roadblock was removed, paving the way for a final Senate vote scheduled for June 17. Afterward, the bill will traverse to the House of Representatives, where a different version is up for debate. Finalizing stablecoin regulations will require reconciling the contrasting viewpoints between the House and the Senate.
Walmart (WKN: 860853) - A Trumpin' Push for Crypto Clarity by August?
US President Donald Trump cracks the whip, putting a priority on cryptocurrency clarity by August. Trump's pro-stablecoin stance pumps up adoption by companies. Case in point: Ripple rolled out RLUSD last year, while major banks reportedly mull over issuing stablecoins. Platforms like Shopify have already paired up with Coinbase and Stripe, adopting Circle's USDC (reported by DER AKTIONÄR). Stablecoin gorilla Tether, holding an astounding $155 billion in circulation, plans to roll out a US-specific stablecoin catering to domestic institutional investors.
The stablecoin realm is skyrocketing, breaking past the $250 billion mark. Scott Bessent, former US Treasury Secretary, anticipates a mind-boggling $2 trillion market valuation by 2028 with legislative backing (DER AKTIONÄR reported).
Land a lucky strike, and these plans by Walmart and Amazon might redefine the global finance terrain, especially e-commerce. Traditional payment services and banks may face intense pressure under these circumstances. Firms that embrace stablecoin tech strategically stand to grab enormous opportunities. Investors remain high on Amazon.
So, what's the GENIUS behind the GENIUS Act?
The GENIUS Act (Guiding and Establishing National Innovation for U.S. Stablecoins of 2025 Act) is a significant bill under consideration in the U.S. Senate, striving to establish clear regulations for stablecoin issuers. The bill successfully maneuvered a procedural hurdle on May 19, 2025, and recently, Majority Leader John Thune filed for another cloture. Although a final vote has yet to be scheduled, ongoing legislative action speaks volumes.
If this Act passes, it will open doors for companies like Walmart and Amazon, offering them guidance and tailored capital, liquidity, and risk management rules. A favorable regulatory environment might also expand the stablecoin market significantly, poising established players to gain a competitive edge. However, stricter regulations could slightly increase compliance costs, particularly for larger players, like our friends at Walmart and Amazon.
Stay tuned as the lawmakers continue to debate, andAmerica's e-commerce titans enter the stablecoin arena!
The GENIUS Act, if passed, could provide a regulatory environment that might enable companies like Walmart and Amazon to issue their own stablecoins, aligning with their aim to quicken transactions, slash costs, and deliver smooth payment experiences in their business operations. This potential move could also position these tech-driven businesses at the forefront of digital finance, placing significant pressure on traditional technology, business, and finance sectors.
