New Approach to the World Series of Poker's Digital Future
Continued Use of 888 Software in US WSOP games: Possible reasons and potential shift timeline
WSOP, the iconic poker brand, is currently tied to 888's software until 2026, due to a long-term agreement renewed in 2021. However, GGPoker, the new owners of the WSOP brand, are aiming to change that scenario.
The ongoing alliance between WSOP and 888, dating back to 2013, has served as the backbone for WSOP's US operations. But GGPoker is gearing up to join the US market, with licenses secured in critical states suspected to pave the way for a disruptive shift in the online poker landscape.
Last Sunday, a technical glitch caused WSOP to scrap Day 2 of its $1 million guaranteed online bracelet event, leaving players seething with frustration and disappointment. This incident only rekindled questions about why WSOP hasn't transitioned to GGPoker's software for its US operations.
It's a sensible question considering that GGPoker, now the proud owner of WSOP following its acquisition in late 2024, seems to be inextricably linked to the poker powerhouse. The two are more interconnected than ever, making it seem natural for WSOP to run on GGPoker's acclaimed platform.
Despite the shared ownership and close ties between the brands, WSOP continues to operate in the US using software supplied by 888poker. The reason? The ongoing software deal. Unless the agreement is terminated prematurely—which appears unlikely—WSOP will remain bound to 888's Poker 8 platform in the US until the deal expires in 2026.
However, post-2026, a shift to GGPoker's software seems plausible. GGPoker must first secure the necessary supplier or manufacturing licenses. It already holds a license in Pennsylvania and has registered as a foreign corporation in New Jersey and Michigan, strong indicators of a US debut.
When exactly the switch could happen is unknown. It could happen as early as next year or take a couple more years. But when it does, it would mark GGPoker's official entry into the regulated US market—a move that could transform the face of online poker in the US. The platform may sport the WSOP brand, an American poker staple, but GGPoker's role could be spotlighted, perhaps under a co-branded identity like WSOP Powered by GGPoker.
There are compelling reasons for WSOP to make the switch to GGPoker's software. The platform is known for its modern and innovative features, making it a preferred choice among recreational players. It was one of the first to popularize the Mystery Bounty format and offers features like tournament staking, an integrated HUD, and more rarely seen innovations.
Switching to GGPoker could simplify logistical complexities too. Instead of relying on a third-party provider to power WSOP's platform, GGPoker could directly manage operations, making it easier to handle issues like the technical failure that marred the previous event.
That said, 888poker's software isn't far behind. Its latest platform, Poker 8, represents a significant improvement from its legacy client. While GGPoker is renowned for innovation, Poker 8 offers a sleek, modern experience with impressive upgrades. Nevertheless, having GGPoker directly manage and power WSOP operations makes more sense than relying on a third party—a move that could set a new precedent for the evolving landscape of online poker.
Before any of this can happen, the existing WSOP-888 partnership must run its course, and GGPoker needs to acquire the necessary licenses in each state where it plans to operate. The duration of this process remains uncertain. But when it does occur, it could mark a new chapter in WSOP's online presence in the US and potentially power its long-awaited expansion into new markets like West Virginia.
Insight: While GGPoker plans to foray into the US market, significant legal hurdles must be overcome for full-scale entry and potential integration of WSOP software. Changes in U.S. gaming laws are needed to achieve a more integrated player pool. Until then, GGPoker must comply with state-specific regulations, compete for market share, and navigate the complex U.S. online poker market.
- As GGPoker expands into the US market, it could bring innovations from the finance and technology sectors, revolutionizing the online poker landscape.
- The potential shift from 888's software to GGPoker's platform for WSOP's US operations could signify a broader integration of the poker industry, finance, and technology.
