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China's EV Market Thrives in January 2025
China's electric vehicle (EV) market continued to grow in January 2025, with both battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) showing strong performance.
In the BEV segment, the Xiaomi SU7, which debuted on the Chinese market in April 2024, made a significant impact. The SUV achieved 22,897 deliveries in January, securing a 5.4% market share. Notably, registrations for the SU7 have exceeded 20,000 units every month since October 2024.
Another standout in the BEV market was the Geely Geome Xingyuan, which took the lead as the best-selling BEV in China in January. The model, launched in the previous year, recorded 28,146 registrations and a 6.6% market share in its fifth month on the market.
The Wuling Mini also saw impressive growth, with a 60.6% year-on-year increase in registrations in January 2025. The Mini sold 24,924 units and claimed a 5.9% market share, making it the third-best-selling BEV in China.
In the PHEV market, the Galaxy Starship 7, launched in November 2024, took the top spot in January. Meanwhile, BYD dominated the PHEV chart, with seven models in the top 10. The company's Song Plus, which was the PHEV market leader in 2024, saw a 29.8% year-on-year drop in registrations in January.
Despite this, BYD remained the clear leader in both BEV and PHEV segments. From January to July 2025, BYD sold approximately 2.49 million New Energy Vehicles (NEVs), a 27.35% increase year-over-year (YoY). The company's aggressive pricing strategies have helped it escalate NEV sales sharply, with nearly 70,500 units registered in Europe alone.
Other Chinese brands, such as Jaecoo, Omoda, Leapmotor, Xpeng, and Huawei's HIMA alliance, are also growing but lag behind BYD's scale and pace.
The gap between BEV and PHEV volumes in January was the smallest since July 2024. While BEVs led in terms of volumes, the PHEV market achieved the highest growth. Sales of PHEVs increased by 29.7% YoY in January, with a total of 374,522 units delivered.
One notable PHEV is the Tesla Model Y, which remained the second-best-selling BEV in China in January 2025, despite a 14.1% YoY decrease in registrations. The model delivered 25,694 units and held a 6.1% market share.
The Aito M9, launched in December 2023, also showed strong growth in the PHEV market. In its second month on the market, the M9 achieved 11,483 registrations and a 2.7% market share.
In summary, January 2025 saw solid growth in both BEV and PHEV markets in China. BYD emerged as the leading manufacturer in both segments and continues to dominate with aggressive growth strategies. Other Chinese brands are also growing but lag behind BYD's scale and pace. The plugin vehicle (BEVs + PHEVs) market has approached or exceeded 50% market share by 2025, with BEVs driving most of the gains.
Technology plays a significant role in China's thriving electric-vehicle market, as both lifestyle choices and advancements in battery technology drive demand for vehicles like the Xiaomi SU7 and Geely Geome Xingyuan. Meanwhile, the popularity of electric cars, such as the Tesla Model Y, underscores the growing integration of technology into everyday transportation, signifying a shift towards a more sustainable lifestyle in China.
