Daily Chart Highlight: Leading Electric Vehicle Brands in Australia
In the ever-evolving world of electric vehicles (EVs), Australia has seen significant changes in 2025. The top five EV brands in the country are now led by BYD, a Chinese automaker that has experienced rapid growth, followed by Tesla, which remains strong but is losing ground to competitors.
According to data from The Driven, BYD has overtaken Tesla as the number one EV brand in Australia. The company has shown a remarkable 144% year-on-year growth and a broadening model range, including sub-brands like Denza and Yangwang. BYD's strategy targets every market segment, increasingly capturing market share from Tesla and others.
Tesla, while still a major player, has seen a shrinking overall brand share. The Tesla Model Y remains the best-selling EV model in Australia by a large margin, with 10,431 units sold in the first half of 2025. However, Tesla Model 3 sales have dropped 65% year-on-year.
MG is another brand aggressively expanding in the Australian market. With competitive pricing and new offerings, MG is gaining share and challenging Tesla’s position in certain price segments.
Kia and Hyundai are also prominent, particularly with newer electric SUVs gaining traction. The diversified multi-brand Australian EV market is reinforced by these brands' presence among the top-selling makes.
Here's a breakdown of the current top five EV brands in Australia in 2025:
| Rank | Brand | Market Position in 2025 | Market Share Evolution vs. Tesla | |-------|---------|---------------------------------------------|-------------------------------------------------------| | 1 | BYD | Fastest growing, now top brand in Australia | Surpassed Tesla, 144% growth, broad model range | | 2 | Tesla | Still strong, Model Y top-selling EV model | Losing ground overall, Model 3 sales down 65% | | 3 | MG | Rising quickly on price and new models | Gaining share, challenging Tesla | | 4 | Kia | Growing presence with new electric SUVs | Increasing market relevance | | 5 | Hyundai | Notable models in top-selling lists | Steady growth in competitive segments |
Giles Parkinson, a veteran journalist with nearly 40 years of experience, provides insights on the Australian EV market. Parkinson, who owns a Tesla Model 3, is the founder and editor of The Driven, a platform that covers renewable energy and electric vehicles. He also edits and founded Renew Economy and One Step Off The Grid web sites, focusing on renewable energy and electric vehicles.
Despite Tesla's sales figures not reaching the highs of 2023 and 2024, the company remains the dominant single-model leader. However, the competitive landscape of the Australian EV market is becoming more evident, with BYD's rapid expansion and MG's aggressive approach signaling a more competitive market in 2025.
For more detailed information on electric vehicle models available in Australia, visit The Driven's EV Models page.
In the Australian EV market, BYD, with its impressive 144% year-on-year growth, has surpassed Tesla as the top-selling brand, according to The Driven. Meanwhile, MG is aggressively expanding, challenging Tesla's position in certain price segments, further demonstrating the growing competition in the market.
