Datasembly Purchased by SPINS
SPINS Strengthens Wellness CPG Industry with Acquisitions of Datasembly and Lucky Labs
In a significant move, data and analytics provider SPINS has announced the acquisition of two digital technology companies – Datasembly and Lucky Labs. This strategic move aims to revolutionize the wellness-focused Consumer Packaged Goods (CPG) industry by enhancing pricing and product intelligence.
Enhanced Real-Time Pricing Intelligence
The acquisition of Datasembly, known for its advanced pricing and promotion data capabilities, brings real-time retail pricing information across thousands of stores and retailers. Integrated with SPINS’ wellness-centric product data, this allows wellness-focused CPG brands to monitor competitor pricing dynamically and adjust their strategies swiftly.
Deeper Product Insights and Innovation
SPINS, with its detailed product attributes and consumer preference data for wellness products, will now be complemented by Datasembly’s extensive market-level pricing and availability data. This expanded granularity of insights will empower brands to make more informed decisions and drive innovation.
Lucky Labs, on the other hand, brings digital shelf and e-commerce analytics technology, enabling brands to track how their products perform online, monitor placements, availability, and consumer engagement. This complements SPINS’ natural product focus with omni-channel visibility.
Integrated Omnichannel Intelligence
The combined acquisitions create a more holistic platform, integrating retail store data, e-commerce analytics, and consumer trends for wellness CPG companies. This integration helps brands optimize portfolio offerings across channels, identify pricing gaps, and innovate product assortments aligned with consumer behaviors both online and offline.
Market Agility and Competitive Advantage
The combined intelligence from SPINS, Datasembly, and Lucky Labs provides wellness brands with a competitive edge by enabling faster and more accurate pricing decisions, promotional optimization, and product positioning. This data-driven agility is crucial in the fast-growing wellness space, where consumer demands and price sensitivity fluctuate rapidly.
Datasembly offers real-time hyperlocal pricing and promotion intelligence. Its mission is to provide complete and transparent access to pricing data. The combination of Datasembly's real-time pricing, promotion, and assortment insights with SPINS' enriched product and category data will enable the delivery of complete, timely, granular, and transparent intelligence.
SPINS has exclusive insights on tracking natural product trends at Newtopia. Previously, SPINS acquired The Data Council to create a smarter content management platform for natural products. Lucky Labs aims to improve brand and marketing strategies by linking values-driven consumers with beauty and wellness brands.
No prior context was provided, but a related article titled "1ST LOOK - Datasembly Introduces 3 Market Intelligence Solutions" may provide additional insights into the acquisitions. The combined impact of these acquisitions is expected to empower brands and retailers with mission-critical insights to operate, innovate, and grow in the wellness market.
In the strategic acquisitions of Datasembly and Lucky Labs, SPINS intends to invigorate the wellness-focused Consumer Packaged Goods (CPG) industry by improving pricing and product intelligence – providing brands with enhanced real-time pricing information and deeper product insights for more informed decision-making and innovation in both online and offline markets.
The technological expertise of Lucky Labs, offering digital shelf and e-commerce analytics, and Datasembly, providing real-time retail pricing information, will fortify SPINS' platform, creating a more holistic solution for wellness CPG companies, allowing them to optimize offerings across channels, identify pricing gaps, and drive innovation in the competitive wellness market.
