"David Natroshvili predicts a milestone: Spribe to reach 100 million players within three years"
In an exclusive interview at iGB London 2025, David Natroshvili, Founder and CEO of Spribe, shared insights into the company's ambitious goals, ongoing legal battles, and the evolution of crash-style games.
Simplicity is the foundation of Spribe's approach to game design, as Natroshvili emphasised. Crash games, such as their flagship product Aviator, are designed to be easy to learn and accessible, contributing to their rapid growth in the iGaming space.
The success of Aviator has been significant. With over 400,000 bets placed every minute across the Spribe network, the game has become a global force to reckon with in the iGaming industry. Despite its breakaway success, Natroshvili joked that nothing can be as big as Aviator.
However, Spribe is not resting on its laurels. The company is actively defending its position through UK High Court injunctions against Aviator LLC, reflecting ongoing legal efforts to protect their intellectual property or market position related to crash-style games.
Crash games represent a rapidly evolving and expanding category in iGaming, with Spribe playing a pioneering role. Natroshvili outlined Spribe’s vision of redefining iGaming by focusing on this vertical’s unique appeal—a blend of straightforward gameplay with engaging mechanics that resonates with a wide audience. This evolution highlights how crash games have grown from niche products to a major segment within gambling, driven by their simplicity and user-friendly design.
Natroshvili started attending conferences with a business partner and an iPad, even when he barely understood the iGaming industry. His initial approach of approaching people without an appointment was perceived as unconventional, but he remains confident that conferences are essential to Spribe's success.
Spribe has also been pushing forward other games, such as Trader. Despite the initial skepticism, Natroshvili is confident that these games will contribute to Spribe's goal of cultivating an active player base of 100 million people over the next three years.
The assumption that Spribe created the "crash game genre" is not accurate. However, Spribe has gamified the crash game genre, making it more enjoyable and improving the user experience.
The full conversation with Natroshvili can be watched on our website News' YouTube channel.
[1] Spribe's approach to game design [2] Spribe's court battle against Aviator LLC
- As Spribe continues to redefine iGaming with their unique approach, they are also utilizing technology and artificial-intelligence to gamify and enhance the user experience within the crash game genre.
- In an effort to protect their intellectual property and market position, Spribe is currently engaged in a court battle against Aviator LLC within the UK High Court.
