Digital marketing powerhouses Puretech and Genesis Advertising join forces, forming a comprehensive marketing technology company.
Puretech Digital and Genesis Advertising Merge to Form Integrated Mar-Tech and Communications Network
In a significant development for the marketing industry, Puretech Digital and Genesis Advertising have merged to create a unified network, offering clients a comprehensive array of services spanning the entire marketing funnel.
The combined entity, operating under the umbrella of integrated mar-tech and communications, will focus on four key areas: brand communications, performance marketing, data analytics, and influencer marketing.
Brand Communications
The merged company will deliver brand strategy and creative development, tapping into Genesis Advertising’s traditional mainline services. They will also execute national-level media campaigns, manage large-scale events, engage in always-on storytelling, and create content for brands to connect with audiences across multiple touchpoints.
Performance Marketing
This area will encompass media buying, growth marketing, and full-funnel coverage. The company aims to drive customer acquisition and retention through performance-driven digital campaigns, managing both upper-funnel (brand awareness) and lower-funnel (conversion) strategies for a seamless customer journey.
Data Analytics
Utilizing advanced analytics tools like Google Analytics 4 (GA4) and CRM dashboards, the company will measure and optimize marketing performance, implement marketing automation, and provide actionable insights to improve marketing ROI and customer experience.
Influencer Marketing
The company will work with creators and influencers across various platforms to boost brand reach and authenticity. They will manage social media conversations, online reputation management (ORM), and develop content strategies that combine brand and influencer narratives for broader audience engagement.
The integrated network aims to harmonize strategy, storytelling, performance marketing, data analytics, and influencer marketing under a single roof, providing clients with end-to-end solutions for brand building and growth enablement.
The combined entity serves over 120 enterprise brands with a team of 450 professionals across Mumbai and Kolkata. They will leverage marketing technology for seamless campaign execution and measurement, integrate organic growth strategies through SEO, lifecycle marketing, and engagement via WhatsApp and email, and focus on scalability and expertise as they continue to grow and evolve in the competitive mar-tech landscape.
- The merged company, operating under the integrated mar-tech and communications network, will deliver brand strategy and creative development, leveraging Genesis Advertising’s traditional mainline services, focusing on brand communications.
- Influencer marketing will be a key focus area for the combined entity, with the company working with creators and influencers across various platforms to boost brand reach and authenticity, managing social media conversations and online reputation management (ORM).
- The integrated network will harmonize strategy, storytelling, performance marketing, data analytics, and influencer marketing under a single roof, providing clients with end-to-end solutions for brand building and growth enablement.
- To drive customer acquisition and retention, the performance marketing area will encompass media buying, growth marketing, and full-funnel coverage, implementing performance-driven digital campaigns with seamless upper-funnel (brand awareness) and lower-funnel (conversion) strategies.
- Utilizing advanced analytics tools like Google Analytics 4 (GA4) and CRM dashboards, the company will measure and optimize marketing performance, implement marketing automation, and provide actionable insights to improve marketing ROI and customer experience. They will also focus on scalability and expertise as they grow and evolve in the competitive mar-tech landscape.
