Dragons' Den personality, Steven Bartlett, seals the 'largest business agreement of my career'
Entrepreneur and investor Steven Bartlett has secured a significant stake in Los Angeles-based technology company Stan Store, marking the largest deal of his career to date. Bartlett has agreed to a "major, double-digit equity investment deal" with the firm, which aims to simplify the process of launching online businesses for creators, coaches, and entrepreneurs.
The platform, designed by CEO John Hu and co-founder Vitalii Dodonov, eliminates the need for complex website development by allowing users to set up their own digital storefront with a single bio link. In doing so, it has helped creators collectively earn over $300 million from digital products, subscriptions, and coaching services. The company currently generates an annual revenue of more than $30 million.
Bartlett's interest in Stan Store was sparked by a personal experience. His partner encountered tech challenges while building a website for her breathwork business, coinciding with an introduction to the company from co-founder John Hu. After observing the platform's impact and efficiency, Bartlett traveled to Los Angeles to meet with the founders and ultimately finalized the substantial equity deal.
As part of the partnership, Stan Store is set to expand its product offerings, notably integrating advanced AI tools aimed at helping creators maximize their business potential. The company's goal is to empower over 100,000 entrepreneurs worldwide.
This investment follows Bartlett's debut on BBC One's Dragons' Den, where he initially invested in artisan cheese retailer Cheesegeek. However, the company later collapsed and was subsequently rescued. Last week, an advertisement featuring Bartlett for nutrition brand Zoe was banned due to misleading claims.
Previously, Bartlett served as a director for nutrition brand Huel, but he stepped down following his move to Los Angeles. Bartlett is also the host of the popular podcast The Diary of a CEO.
- Steven Bartlett, with a keen interest in technology-driven platforms that simplify business processes, believes the significant equity investment in Stan Store, a Los Angeles-based tech company, will empower thousands of entrepreneurs worldwide.
- Also, this expansion at Stan Store, which aims to incorporate advanced AI tools for business growth, signifies Bartlett's commitment to the intersection of finance, investing, and technological innovation-especially in the realm of the banking industry.
- The entrepreneur and investor’s decision to invest in Stan Store highlights his strategy for supporting burgeoning businesses in the digital economy, focusing on sectors such as online selling, coaching, and subscriptions.
