Dynamic Small Team Achieves Impressive Output Using Cablecast Video Serving Equipment
In Campbell County, Kentucky, Campbell Media, a service of the Campbell County Cable Board, is revolutionizing local broadcasting. With six channels including CGOV, CCMC, CCTV, CCRN, and two local education channels, Campbell Media is dedicated to providing a wide range of community programming and meeting coverage.
The organization's commitment to transparency and community engagement is evident in its use of cutting-edge technology. Campbell Media simulcasts its programming to its website for live streaming, ensuring that residents can access local meetings and events from the comfort of their homes. However, some meetings are conducted in buildings without infrastructure for multi-camera coverage, a challenge that Campbell Media addresses with its reliance on Teradek VidiU streaming appliances for live meeting coverage on cable and online.
Campbell Media's studio serves as the only permanent setup used by the organization. The team, consisting of three full-time employees and a handful of contractors, leverages the power of Cablecast Community Media's solutions to produce adaptive bit rate live HD streams. The organization uses Cablecast LIVE hardware for this purpose, a testament to their commitment to streamlined live broadcasting.
The benefits of using Cablecast Community Media's solutions are numerous. They offer live and scheduled programming integration, ensuring local meetings and community content can be broadcast in real-time or according to set schedules, supporting predictable viewer experiences and accessibility. Multi-platform distribution allows content to be delivered across traditional cable TV as well as online streaming platforms, broadening audience reach beyond geographic limitations and increasing accessibility for community members.
Visual and audio quality features enhance the multisensory experience for viewers, making local programming more engaging and informative through high-quality video and clear audio. User-friendly content management systems enable community media producers to quickly upload, schedule, and manage various local content types, including public meetings, educational programs, and cultural events.
Moreover, Cablecast's technology supports community interaction through integrated digital tools, helping community media foster two-way communication and engagement between local governments, organizations, and the public. This is particularly evident in Campbell Media's practice of broadcasting meetings to social media platforms like Facebook when requested by the meeting organizers.
In an effort to further enhance accessibility, Campbell Media is planning to add Cablecast Closed Captioning to its workflow this fall, in compliance with new ADA's WCAG 2.1, Level AA rules. The organization also provides the Campbell Media app for Apple TV and Roku platforms, allowing mobile and OTT viewers to access programming effortlessly.
Campbell Media covers about 19 different regularly scheduled meetings every month in about 15 locations, including 11 different cities and the county's fiscal court. The education channels use a combination of a Cablecast VIO Lite and an older Flex Series server. Cablecast VIO 4 video servers are allocated to the government and Campbell Media channels, while Cablecast VIO 2s are dedicated to the public content channels.
In conclusion, Campbell Media's embrace of Cablecast Community Media's solutions has significantly enhanced its ability to deliver high-quality, engaging, and accessible community programming and meeting coverage. This partnership underscores the power of technology in fostering transparency, promoting civic engagement, and providing essential information to audiences effectively and professionally.
- Campbell Media's adoption of Cablecast Community Media's solutions enables them to integrate live and scheduled programming, enhancing the quality of data-and-cloud-computing broadcasts for community events and meetings.
- The organization strategically integrates features like multi-platform distribution, closed captioning, and user-friendly content management systems into their workflow, further cementing their commitment to technology and audience accessibility.
