E-commerce Brands' Methods for Stabilizing Sales Volume Without Resorting to Expensive Advertising Agencies (As Told by Lionel Bruder)
In the dynamic world of e-commerce, predictable and sustainable growth is a goal many brands strive for. Lionel Bruder, CEO of Bruder Consulting, suggests that the key to achieving this lies in having an in-house scalable marketing system rather than outsourcing.
Bruder Consulting offers a range of services, including SEO, online shop optimization, Google Ads, Meta, social media, and email marketing, to help e-commerce companies establish their success system.
To build a scalable marketing system, focus on integrating a flexible technology stack, customer-centric strategies, and automation for efficiency. Here's a breakdown of essential elements to consider:
Implement a Customizable CRM for E-commerce
A highly customizable CRM tailored for e-commerce is crucial for managing customer data centrally and automating marketing workflows. Platforms like Zoho CRM can support ecommerce-specific integrations and automation, allowing your team to segment customers and create personalized campaigns to nurture long-term relationships.
Develop Marketing Automation Workflows
Integrate email marketing with personalization and behavioral triggers to deliver the right message to the right audience at the right time. Automated, segmented email sequences increase engagement and conversion, and continuous A/B testing and data analytics help improve campaign effectiveness.
Adopt a Scalable Order Management System (OMS)
Ensure your backend infrastructure, particularly your OMS, can grow with demand. A scalable OMS centralizes orders from multiple channels, handles spikes smoothly without performance loss, and supports transparent fulfillment and return processes. This system enhances customer satisfaction and repeat purchases, key to sustainable growth.
Leverage Direct-to-Consumer (D2C) Strategies and Data-Driven Personalization
Build brand loyalty by connecting directly with customers through social media, SEO, influencer marketing, and customized email campaigns. Use customer insights and AI tools to tailor product offerings, pricing, and subscription models, creating predictable revenue streams and higher retention.
Adopt a Flexible, Modular Software Architecture
Consider microservices-based solutions with APIs rather than monolithic platforms. This allows independent updating and scaling of marketing, sales, and inventory management components, improving fault tolerance and agility as your marketing system evolves.
Additional practical elements include creating connected customer journeys, flexible fulfillment strategies coordinated with inventory and logistics, responsive customer service tools, and constant innovation and testing of new products and marketing tactics.
By combining these elements—customizable CRM, automated personalized campaigns, scalable operations, data-driven personalization, and modular technology architecture—you create a robust marketing system designed for predictable, sustainable growth in competitive e-commerce environments.
Artificial intelligence can simplify tasks and make processing more efficient in a scalable system. The goal of Bruder Consulting is to help e-commerce companies develop internal competencies that enable them to adapt to the market without relying on third parties.
Entrepreneurs can manage their marketing independently with a scalable system, allowing them to focus on essential tasks. Establishing a scalable system can lead to higher and more stable monthly revenues for e-commerce companies. After establishing a scalable system, entrepreneurs can consider hiring employees or outsourcing logistics to continue growing.
Lionel Bruder emphasizes that marketing is the most important and decisive aspect for e-commerce companies. Many e-commerce companies struggle with fluctuating sales and lack of predictability, leading to high costs and modest results. Agencies often prioritize their own goals, and may not focus on helping entrepreneurs generate scalable, profitable revenue. Operating one's own marketing system is crucial for predictable, healthy, and solid growth in e-commerce.
After multiple failed attempts, resignation often sets in before the business's full potential is even tapped. But with a scalable system, social media channels grow, ads scale cleanly, and an active email funnel generates a steady stream of new customers. Lionel Bruder, an experienced online retailer, is dedicated to helping entrepreneurs navigate the e-commerce landscape and achieve their growth goals.
- To ensure sustainable growth in the e-commerce business, businesses should adopt a scalable marketing system, focusing on integrating a flexible technology stack, customer-centric strategies, and automation for efficiency.
- By implementing a customizable CRM, developing marketing automation workflows, adopting a scalable order management system, leveraging direct-to-consumer strategies, adopting a flexible, modular software architecture, and creating connected customer journeys, entrepreneurs can establish a robust marketing system designed for predictable, sustainable growth in competitive e-commerce environments.
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