Embedded Payment Services: Cashflows' Perspective on the Emerging Payments Landscape
In the rapidly evolving world of payments, UK-based acquirer and payments platform, Cashflows, is making waves by offering a unique solution that caters to businesses aiming to scale their payment capabilities. With a focus on licensing-as-a-service, Cashflows is transforming the way organisations move from simple referral models to becoming full payment facilitators.
At the heart of Cashflows' strategy is the provision of strategic partnerships and regulatory expertise. This allows businesses, including independent software vendors (ISVs) and platforms, to deploy their technology stacks while relying on Cashflows for settlement and compliance. A prime example of this collaboration is the partnership with Indian fintech giant, Mswipe, which enabled the company to enter the UK market swiftly and cost-effectively, leveraging Cashflows' capabilities to handle settlement and compliance.
Cashflows also supports ISVs by offering modular platforms that enable them to become payment facilitators in a shorter timeframe—typically around three months—rather than years. This is achieved through their collaboration with Cardstream, a UK-based fintech providing white-label payment solutions.
The beauty of Cashflows' approach lies in its adaptability. It tailors its services to meet the specific needs of each partner, whether it's a basic referral model or a more comprehensive setup for established partners looking to become full payment facilitators. This flexibility is key in offering value to both new and established ISVs and platforms.
Claire Woffenden, an experienced editor and writer with 25 years in the publishing industry, sheds light on Cashflows' innovative approach. "Cashflows is revolutionising the payments industry by providing a modular approach to payment ownership," she says. "Their services streamline compliance, accelerate market entry, and offer flexible solutions tailored to the specific needs of each partner."
In addition to helping businesses transition into payment facilitators, Cashflows also supports organisations in moving up to an independent sales organisation (ISO) model, where they own the contract management but not other aspects. The company sees two strategic priorities for the future: continuing to grow through traditional acquiring and helping partners evolve their payments journey, whether that's PayFac, BIN sponsorship, or something in between.
The opportunity for Cashflows to help ISVs, platforms, and payment companies expand faster and with lower risk seems likely to grow. As more merchants choose their payment provider via their ISV, with the expectation that this will increase to 70% in the next three years, embedding payments into the ISV channel becomes increasingly crucial.
In an industry where barriers to becoming a full payment facilitator can be high, Cashflows' approach offers a promising solution. By allowing organisations to apply for licenses in the background and start generating revenue from payments much earlier, Cashflows is helping businesses scale their payment capabilities more efficiently than ever before.
Cashflows' strategic collaborations and modular platforms, particularly with Cardstream, enable businesses to transform their technology stacks into payment facilitators in a substantially shorter timeframe.This adaptable approach allows Cashflows to cater to the unique needs of each partner, whether it's a basic referral model or a comprehensive setup for established partners aiming to become full payment facilitators.
