Engaging TikTok for Authors: A Strategic Approach to Cultivating Readership
Growing your readership is a crucial aspect of being a writer, and while writing might seem the primary focus, promoting your work is equally important to ensure your stories reach a wider audience. In today's digital landscape, one platform that has proven effective for authors is TikTok.
TikTok is a fast-growing social media platform dominated by short-form videos ranging from 30 seconds to 3 minutes. With over 1 billion users worldwide, primarily under the age of 45, it presents a significant opportunity to connect with potential readers.
If you're new to TikTok, the platform offers a learning curve, but mastering it can help you build an audience and promote your work. Here are some strategies to make the most of TikTok as an author:
- Familiarize yourself with TikTok
Start by understanding the basics of TikTok, such as hashtags, stitching a video, and duetting. Experiment with creating videos and observe other authors and readers to see what's working on #AuthorTok, #BookTok, or #WriterTok.
- Be authentic
Like your author brand, your TikTok persona should reflect your tastes and experiences. Embrace your unique voice, and don't be afraid to show your personality-even if that means messy hair or a pet jumping in front of the screen.
- Start slow and be consistent
Posting a few times a week is a good starting point. Share writing tips, discuss favorite tropes, create skits, or do a mix of everything that feels comfortable. Use relevant hashtags to make it easier for readers to find you.
- Sell smartly
Though the primary goal is to promote your books, avoid overwhelming your audience with constant sales pitches. Mention your books when relevant, such as when they go on sale or are available for pre-order, or hold occasional giveaways of ARCs or books from your backlist.
- Engage with your followers
Respond to comments, like other videos, and ask questions. This helps build a connection with your readers and demonstrates that you value their engagement.
To avoid common pitfalls on TikTok:
- Don't spam
Avoid inundating your viewers with sales messages. Use a balanced approach and maintain a mix of engaging content.
- Dodge the drama
Stay clear of unnecessary drama and negative criticisms. Focus on your content and let your work speak for itself.
- Prioritize your writing
While TikTok can be engaging, remember that your primary focus should be on writing. Set specific times to engage with the app and maintain a balance between promoting your work and creating new content.
By following these strategies and avoiding common pitfalls, you can effectively promote your book on TikTok and reach a wider audience.
- Incorporate editing, writing tips, and plotting into your TikTok videos to provide value and showcase your expertise as an author.
- Leverage technology to create engaging and visually appealing videos for TikTok, as quality content is crucial for attracting and retaining followers.
- Collaborate with other authors on social-media platforms like TikTok to share insights and expand your reach within the entertainment industry.
