Enthusiasts Double Down on Loyalty Programs in Gaming and Betting Sectors
Introducing Fanatics ONE: A Revolutionary Loyalty Program for Sports Fans
Fanatics, the leading online retailer for sports apparel and collectibles, has launched a new loyalty program called Fanatics ONE. This cross-business loyalty program connects all Fanatics activities into one rewards engine, offering a unique blend of rewards for sports fans.
Fanatics ONE works as a tiered system with five levels: ONEmember, ONEmember Pro, ONEgold, ONEplatinum, and ONEblack. Members earn and redeem FanCash, the program's currency, across various Fanatics platforms, including sports apparel, collectibles, sports betting, and online casino.
Membership starts at the entry-level ONEmember tier, giving 5% FanCash back on purchases and up to 10% FanCash on all Fanatics Sportsbook bets (win or lose), free shipping, and access to exclusive product drops. As members reach higher tiers, the perks increase, including priority customer service and VIP events.
Earning and Redeeming FanCash
Users earn FanCash and points through engagement with Fanatics, such as placing bets, playing casino games, or buying gear. FanCash can be spent on a wide range of rewards, including merchandise and experiences.
Existing Fanatics account holders are automatically enrolled in Fanatics ONE. New users can sign up for free and start earning FanCash right away.
Cross-Platform Rewards
Fanatics ONE offers unique redemptions like sports gear, trading cards, bonus bets, casino credits, and access to high-profile events like Fanatics Fest and a private Super Bowl party.
Comparison to Other Top Casino Loyalty Programs
| Feature | Fanatics ONE | myVEGAS | Caesars Rewards | PokerStars Rewards | |------------------------------|-----------------------------------------------|------------------------------------------------|---------------------------------------------|----------------------------------------| | Earning Currency | FanCash earned on purchases & bets (win/lose) | Loyalty points earned through slot/slot machines | Tier credits from casino play, dining, etc.| Stars and Tier Stars via poker play | | Tier Structure | 5 tiers (ONEmember to ONEblack) | Multiple tiers (Bronze to Black) | Multiple tiers (Gold to Seven Stars) | Multiple tiers with progressive levels | | Cross-platform Use | Yes—apparel, collectibles, sportsbook, casino | Yes—redeem points for hotel stays, shows, dining | Yes—redeem for hotel, dining, entertainment | Primarily poker related rewards | | Key Unique Perks | Sports fandom rewards, including apparel, events, and exclusive experiences | In-game/real-world perks including free hotel stays and shows | Extensive resort benefits; free play credit; dining & entertainment | Poker tournament entries, cashbacks, and bonuses | | Fee | Free | Free | Free | Free | | Welcome Bonuses for Casino| Multiple casino-specific welcome offers (credits, spins) | Bonus chips and free play promotions | Casino bonus credits and comps | Poker deposit bonuses and loyalty rewards | | Reward Redemption | Apparel, Fanatics marketplace, gaming credits, experiences | Hotel stays, restaurants, entertainment | Casino play, hotels, dining, entertainment | Poker-related benefits, merchandise |
Key Differences:
- Fanatics ONE stands out by integrating sports collectibles and apparel rewards alongside casino and sportsbook benefits, creating a holistic fan-focused loyalty experience that goes beyond typical gambling rewards.
- myVEGAS is more focused on rewarding players with real-world hotel, dining, and entertainment rewards primarily tied to MGM properties.
- Caesars Rewards emphasizes a broad resort and casino experience with extensive comps across casino resorts, dining, and entertainment.
- PokerStars Rewards targets poker players with tournament entries and cash bonuses rather than general casino or retail rewards.
Overall, Fanatics ONE uniquely blends sports fandom with casino loyalty, offering rewards across multiple verticals that cater to the broader sports fan experience, while the others focus more narrowly on casino, hotel, or poker-specific rewards. This makes Fanatics ONE distinctive for users interested in both sports merchandise and gambling benefits.
- Fanatics ONE, the new loyalty program for sports fans, allows members to earn FanCash not only from purchasing sports apparel and collectibles, but also from placing bets at the sportsbook and playing casino games online.
- The cross-platform rewards offered by Fanatics ONE include not only merchandise and experiences, but also bonus bets, casino credits, and access to exclusive sports events.
