Ex-Disney Tech Executive, Aaron LaBerge, Announced as Penn's New Chief Technology Officer
Sizzling News for Penn Entertainment: Aaron LaBerge Joins as New CTO
Penn Entertainment, the renowned operator group, announces the latest addition to their team - Aaron LaBerge, a tech whiz, previously with Walt Disney. LaBerge's new role kicks off July 1 as the Chief Technology Officer (CTO) for Penn.
As the CTO, LaBerge stands to leverage his extensive expertise, guiding Penn's technology strategy and execution. His responsibilities will encompass leading a global team of tech geniuses, acting as the primary business leader for the interactive division of Penn.
LaBerge has a rich, two-decade history with The Walt Disney Company, with an incredible gap of five and a half years. His most recent stint was as the President and CTO for Disney Entertainment and ESPN, where he was entrusted with overseeing all tech and product development for the two media divisions.
Before his latest role at Disney, LaBerge held the position of Executive Vice President and CTO at ESPN. During his tenure, he significantly influenced the growth of ESPN's consumer-facing digital media products and helmed many of the firm's most ambitious projects. He also co-founded Fantzer, a consumer software development company, serving as the CEO between 2007 and 2012.
Raiding the Barn with Aaron LaBerge
Aaron LaBerge, a passionate technologist and avid sports enthusiast, will now report directly to Jay Snowden, Penn's CEO. Snowden welcomed LaBerge to the executive team, expressing his joy at having such a high-caliber individual join Penn's C-suite.
LaBerge will collaborate closely with Todd George, Head of Operations, and the entire executive team to continue expanding Penn's presence in the gambling and sports media sector. LaBerge is thrilled to join the skilled team at Penn, expressing his plans to utilize his experience from Disney and ESPN to make ESPN BET an integral part of the sports fan experience, pushing boundaries and reshaping fan-sports interaction.
By the Numbers: Over the years at Disney, LaBerge played a pivotal role in the development and integration of streaming services like Disney+ and ESPN+, with a relentless focus on enhancing user experience and content delivery. His leadership resulted in the alignment and enhancement of numerous user interfaces across various Disney platforms, ensuring seamless experiences for consumers.
As the new Chief Technology Officer (CTO) at Penn Entertainment, Aaron LaBerge will implement his extensive technology expertise to oversee the firm's tech strategy, lead a global tech team, and act as the primary business leader for the interactive division. Drawing from his successful tenure at The Walt Disney Company and ESPN, where he significantly influenced business and technology, LaBerge plans to utilise his knowledge to make ESPN BET an integral aspect of the sports fan experience, driving innovation and reshaping fan-sports interactions in the gambling and sports media sector.
