Expanding its European footing, Yggdrasil strikes a deal with 711
In a significant move for both parties, gaming powerhouse Yggdrasil has partnered with casino operator 711. This strategic alliance is set to bolster Yggdrasil's presence in Western Europe, particularly in the Netherlands and Belgium.
The integration of Yggdrasil's games into 711's platform was facilitated through Bragg Gaming's aggregation platform. As a result, popular titles such as Valley of the Gods, Vikings go Berzerk, and the newly released Rainbow Ryan 2, among others, will now be accessible to players in these markets.
Jose Simon, Commercial Director at Yggdrasil, expressed delight about the partnership, stating, "We are thrilled to be expanding into the Dutch and Belgian markets through 711. Our games have already proven popular with players in the Netherlands, and we are confident that our full portfolio, including our YGG Masters content, will resonate with players in these new markets."
Gilles De Backer, Chief Operating Officer at 711, shares similar sentiments, expressing excitement about partnering with Yggdrasil. He believes that the partnership will allow for the availability of games from leading boutique studios, complementing the existing portfolio in 711 markets.
The partnership between Yggdrasil and 711 is not only significant for Yggdrasil but also for 711, as it aims to take the next step as a business. Yggdrasil, recognised as a significant player in the gaming industry, continues to broaden its distribution channels, focusing on expanding into regulated markets.
While no authoritative sources have confirmed a deal linking Yggdrasil with 7-11 for the Dutch and Belgian markets as of August 2025, monitoring official Yggdrasil press releases or major gaming industry news websites would be advisable for updates.
- The partnership between Yggdrasil and 711 is set to bring games from leading technology studios to players in the Netherlands and Belgium, as they aim to leverage finance from both parties to expand Yggdrasil's presence in these markets.
- The alliance between Yggdrasil and 711 represents a strategic move in the industry, as it promises to enhance the technology offerings of 711's platform, thereby growing both parties' influence in the Western European gaming market.
