Expansion of Gamescom in Cologne is underway
Gamescom, the renowned gaming event, is set to return to Cologne, Germany from August 20-24, 2025. Despite the event's continued presence in Cologne until at least 2027, organisers are focusing on growth in digital reach rather than physical attendance [1].
For on-site visitors, the goal is to maintain a quality experience rather than aiming for a significant increase in numbers. Approximately 335,000 to 350,000 visitors are expected, with the space expanded slightly to accommodate around 400,000, but avoiding overcrowding [1][2][4]. This year, Gamescom will host over 1,500 exhibitors from 72 countries across 233,000 square meters, marking a record exhibitor count and space [2][3][4].
The digital platform "gamescom now" has been instrumental in expanding Gamescom's global reach. Since its introduction in 2019, the platform has attracted more than 100 countries, and in 2024, over a million virtual visitors from around the world participated [1]. This shift towards digital participation encourages more international and diverse engagement, including new, non-endemic partners from streaming and entertainment sectors that complement gaming culture [1].
Felix Falk, CEO of the Game Association, has expressed surprise at the growth of the gamescom. He explained that fans can watch the gamescom opening show digitally, and the digital platform allows millions more worldwide to participate virtually [5]. Information about the gamescom event is available on the website Studios NRW, and the event is being reported on in various media outlets, including radio broadcast "Lokalzeit aus Köln", online platforms 5, and television [6].
In summary, Gamescom 2025 is balancing the on-site experience with digital growth, prioritising quality over sheer physical attendance numbers. Fans can participate in the gamescom digitally without traveling to Cologne, and the digital platform "gamescom now" is expected to attract even more countries in 2025 [1].
References:
- gamescom.global
- Studios NRW
- Lokalzeit aus Köln
- 5
- television broadcast
- Felix Falk statement
Travelers who prefer digital experiences can participate in Gamescom 2025 without traveling to Cologne, as the digital platform "gamescom now" is expected to attract more countries in 2025, catering to a global audience in the realms of technology, entertainment, and gaming culture.
