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FC Barcelona Appoints Andres Ordonez as the Global Head of Creative Direction

IPG appoints Ordoñez as creative successor, while Credle transitions to advisory role.

FC Barcelona Appoints Andres Ordonez as the Global Head of Creative Direction

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With Susan Credle stepping up as creative advisor for IPG's holding company, a significant shake-up takes place within one of its key networks, FCB. Stepping into the limelight is FCB Chicago's CCO, Andrés Ordóñez, who's been promoted to the agency's next global CCO.

Credle continues to reign as global chair of FCB until the end of this year, working alongside Ordóñez to ensure a seamless transition across the FCB network.

Born in Colombia, Ordóñez boasts an impressive resume with over two decades of experience under his belt. Since joining FCB Chicago in 2019, leaving Energy BBDO behind, he's been instrumental in the agency's growth, securing new business from notable brands like Danone, Terminix, and the United States Postal Service.

While details about Ordóñez's career progression within the agency might be sparse, it's worth noting that previous changes in leadership roles have occurred. For instance, Christoph Becker, once Chairman and CCO of FCB New York, departed for another company, indicating the dynamism within FCB's leadership structure[1]. For the latest updates, consulting FCB's official announcements or recent industry news would be ideal.

For a deeper dive into specific individuals' career progressions, exploring industry publications or the agency's press releases could yield fruitful results. After all, the advertising and marketing industries are brimming with intriguing tales of growth and change.

  1. The promotion of Andrés Ordóñez to the global CCO role at FCB amidst the shake-up in the FCB network highlights the potential for growth and finance opportunities in the advertising industry.
  2. With his impressive resume and significant contributions to FCB Chicago's business growth, Andrés Ordóñez's career progression underscores the importance of technological innovation and strategic leadership in today's rapidly evolving advertising and marketing careers.
IPG shuffles leadership; Ordoñez takes on creative role previously held by Susan Credle, now serving as IPG creative advisor.

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