Financial education champion Timothée Chalamet takes on responsibility as ambassador for Cash App, aiming to encourage financial literacy and application within the user base.
In a groundbreaking move, Timothée Chalamet, one of the most influential actors of his generation, has teamed up with Cash App for a new promotional campaign. The initiative, which launched on July 16, 2025, marks Chalamet's first partnership with a financial services platform.
The campaign, titled 'Heirloom', explores intergenerational views on money and financial literacy, an area Chalamet emphasizes as crucial across all age groups. The centrepiece of the campaign is a two-minute commercial, where Chalamet helps bridge the gap between a father and son about modernizing how money is handled.
The commercial showcases a produce store owner, who only accepts antiquated forms of payment such as iron ingots and cowrie shells, and his modern-minded son, who advocates for tools like Cash App. The message is clear: embracing easy-to-use financial tools doesn't mean losing core values, and it encourages open conversations about money.
The campaign was directed and written by longtime Chalamet collaborators Aidan Zamiri and Elijah Bynum. Izaac Wang, known for his role in *Didi*, plays the son in the commercial. Cash App's Chief Marketing Officer, Catherine Ferdon, expressed that Chalamet is an ideal creative partner to reach Gen Z and millennials, aiming to spark organic conversations about money in a fresh, authentic way.
The campaign extends beyond the commercial, with out-of-home advertisements in New York City and Los Angeles, and limited edition Cash App Card stamps designed with Chalamet. Additionally, the campaign uses cinematic, art-forward presentations, including theatrical ad placements incentivizing theater-goers with Cash App payments for tickets to increase engagement.
The new Cash App commercial will be shown in U.S. movie theaters before screenings of "Superman" and "The Fantastic Four: First Steps." Cash App, owned by Block Inc., which was previously known as Square, seeks to emphasize the importance of financial literacy and empower its partners to use their own voice and creative lens when sharing the app with their audiences.
In the coming months, Cash App will introduce limited-edition Cash App Card stamps designed with Timothée Chalamet. The campaign aims to encourage open conversations about money across age groups, as stated by Catherine Ferdon, chief marketing officer at Cash App. The Cash App campaign encourages the adoption of modern trading systems, including banking via Cash App, and emphasizes the importance of financial literacy.
The 'Heirloom' campaign, led by Timothée Chalamet and Cash App, delves into generational perspectives of money and financial literacy, and extends to various sectors like business and technology, blurring the lines between entertainment and finance. The campaign's initiative sparks conversations among Gen Z and millennials, aiming to educate on the use of modern financial tools such as Cash App, while preserving core values.
