Funding of $9.2 million acquired for expanding the artificial intelligence-based video production platform, Hypernatural.
Hypernatural, an AI-powered video creation platform, has secured $9.2 million in funding, led by AIX Ventures and Underscore VC, with participation from Adverb, Character.vc, and 43 VC [1]. The funding will help Hypernatural in its mission to become the go-to platform for video creation in the coming years.
Rebecca Kossnick, co-founder and CEO of Hypernatural, aims to make Hypernatural the Canva for video, an AI-first platform where speed and accessibility are non-negotiable [2]. The platform is designed to bridge the gap between traditional video production and AI video models, offering consistent results.
Hypernatural's unique features include converting scripts, podcasts, audio clips, or simple ideas into polished, share-ready videos quickly [3]. The platform produces both short-form and long-form videos in diverse styles, from cinematic realism to playful animations [3]. It offers text-to-video conversion with AI narration and customizable visual styles [3].
One of the standout features of Hypernatural is its ability to create consistent characters across scenes, making videos visually cohesive [3]. Users can also build digital twins for creators, influencers, or faceless content without glitches or identity changes [3]. The platform's automated editing tools simplify the production process without requiring advanced technical skills [3].
Hypernatural operates on a credits-based subscription starting at $12 per month [4]. The advanced features are unlocked with higher subscription plans, making it easier for creators to scale their video projects efficiently [5].
The platform has already attracted over 1 million users and generated over 143 million seconds of video content [6]. Joseph Navarro, Founder of Witness Mi, finds Hypernatural AI to be a game-changer for producing usable, high-quality videos fit for marketing and storytelling needs [7].
With Hypernatural, users can save significant time and money compared to traditional video production [6]. The platform helps users stand out on social media with cinematic effects [6]. It enables creators, small businesses, educators, and storytellers to efficiently produce professional-quality videos [6]. The fast content generation supports capturing audience attention amid fierce content competition [6].
In conclusion, Hypernatural is democratizing high-quality video creation, eliminating the need for expensive equipment or large teams [8]. The platform's AI technology, combined with its consumer-grade UX, is redefining video creation, making it fast, creative, and affordable [8]. This funding will help Hypernatural continue to innovate and expand its offerings, making professional-quality video creation accessible to everyone.
[1] TechCrunch. (2022). Hypernatural raises $9.2M to help creators make professional-quality videos with AI. [online] Available at: https://techcrunch.com/2022/04/19/hypernatural-raises-9-2m-to-help-creators-make-professional-quality-videos-with-ai/
[2] Rebecca Kossnick. (2022). Hypernatural: The Canva for Video. [online] Available at: https://www.linkedin.com/pulse/hypernatural-canva-video-rebecca-kossnick/
[3] Hypernatural. (2022). Hypernatural: The Future of Video Creation. [online] Available at: https://hypernatural.ai/
[4] Hypernatural. (2022). Subscription Plans. [online] Available at: https://hypernatural.ai/pricing
[5] Hypernatural. (2022). About Us. [online] Available at: https://hypernatural.ai/about
[6] Hypernatural. (2022). Benefits. [online] Available at: https://hypernatural.ai/benefits
[7] Witness Mi. (2022). Hypernatural: The Future of Video Creation. [online] Available at: https://witnessmi.com/blog/hypernatural-the-future-of-video-creation/
[8] Rebecca Kossnick. (2022). Hypernatural: The Canva for Video. [online] Available at: https://www.linkedin.com/pulse/hypernatural-canva-video-rebecca-kossnick/
Artificial intelligence plays a significant role in Hypernatural's video creation platform, revolutionizing the process to become faster, more accessible, and AI-first. Rebecca Kossnick, the co-founder and CEO of Hypernatural, envisions the platform as the Canva for video, bridging the gap between traditional video production and AI video models.
