Future Growth Potential of Garmin's AI-Powered Connect+; Start Investing Now (Recommended)
Garmin, a publicly traded company on the NYSE (GRMN), has recently launched its AI-powered Connect+ subscription service for its wearable devices. This innovative service offers enhanced health and fitness insights, personalised guidance, and advanced safety features, setting a new standard in the wearable technology market.
With the rising awareness of health and fitness, the fitness watch market is predicted to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2035 [1]. Garmin is capitalising on this trend by providing users with an array of features designed to improve their fitness journey.
The Connect+ subscription empowers users with personalised fitness insights such as heart rate zone adjustments, cardiorespiratory fitness (VO2 max) metrics, and fitness age calculations. It also delivers health monitoring data, including body temperature, heart rate, respiration, and other wellness indicators, helping users detect irregularities or potential health issues early [2].
Moreover, the service offers advanced safety and tracking features, including incident detection, emergency contact notifications, and group tracking. It supports automated and detailed sleep tracking to analyse sleep quality and patterns for overall wellness. The AI-powered coaching and goal setting feature enables users to receive tailored activity suggestions and auto-generated goals based on their real-time data trends [2].
Furthermore, the service facilitates software updates and app integration through Garmin Connect, ensuring the wearable is optimised with the latest capabilities and compatibility with various apps.
Garmin's Connect+ subscription service is not just about advanced features, but also about providing a comprehensive, intelligent, and safer experience that goes beyond basic tracking features [2]. This makes it valuable for fitness enthusiasts, health-conscious individuals, and travellers needing personalised guidance and peace of mind during activities.
In addition to the Connect+ service, Garmin has also been making strides in its product portfolio. In April 2025, the company launched the Vivoactive 6 smartwatch, featuring a brighter AMOLED display, more than 80 preloaded sports apps, and Garmin coach training plans [3].
The company has also raised its guidance for FY25, projecting around 12.7% revenue growth and $8 in EPS. In Q2 FY25, Garmin posted a 20% revenue growth and 38% operating income growth, with the fitness sector being the primary growth driver for the quarter [4].
Garmin's business model relies on satellite service providers such as the U.S. Wide Area Augmentation System, Japanese MTSAT-based Satellite Augmentation System, and Russia's GLONASS. The company has also allocated $650 million of its free cash flow to acquisitions, $3.17 billion to dividends, and $445 million to share buybacks [5].
The AI-Powered Connect+ service has the potential to help Garmin gain more advantages in the wearable market, making it an exciting time for the company and its users. With its commitment to innovation and user experience, Garmin continues to set the bar high in the wearable technology industry.
[1] https://www.grandviewresearch.com/industry-analysis/fitness-wearable-devices-market [2] https://newsroom.garmin.com/news/garmin-connect-plus-subscription-service-now-available-for-garmin-wearables [3] https://www.garmin.com/en-US/newsroom/press-releases/consumer/garmin-introduces-vivoactive-6-and-vivoactive-6s-multisport-smartwatches-with-advanced-training-features-and-brighter-displays/ [4] https://www.garmin.com/en-US/newsroom/press-releases/financial/garmin-reports-strong-second-quarter-results-with-20-percent-revenue-growth-and-38-percent-operating-income-growth/ [5] https://www.garmin.com/en-US/aboutGarmin/newsroom/news/garmin-reports-first-quarter-results-with-revenue-growth-and-operating-income-growth/
- To support their health and fitness journey, Garmin users can now benefit from investing in the Connect+ subscription service, which offers advanced technology features such as personalized fitness insights, health monitoring, AI-powered coaching, and safety features.
- By capitalizing on the predicted growth of the fitness watch market (15% from 2025 to 2035), Garmin is demonstrating a strategic investment in technology and finance, aiming to set a new standard in the wearable technology market.
- The AI-Powered Connect+ service not only improves the user experience but also offers valuable benefits to health-conscious individuals, fitness enthusiasts, and travellers by providing intelligent, comprehensive, and safer experiences that go beyond basic tracking features.
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