Gambling service DraftKings strengthens commitment to responsible gaming by signing partnership with Gamres
Let's dive into DraftKings' fresh collaboration with Gamres
In a groundbreaking move, DraftKings has teamed up with Gamres to introduce the Positive Play Scale — an innovative tool that could revolutionize the online gambling industry's approach to responsible gaming. Announced this week, this partnership marks a significant step forward in DraftKings' ongoing efforts to support safer gambling experiences for its users.
The Positive Play Scale, developed by Gamres' talented team of experts, including Doctor Richard Wood, Doctor Michael Wohl, and Doctor Nassim Tabri, examines risky gaming behaviors among online customers. For DraftKings' US-based clients, this means better understanding their players and encouraging positive play habits that foster enjoyment and responsible gaming.
To achieve this, the Positive Play Scale asks users questions based on topics like gaming literacy, honesty, control, pre-commitment, and personal responsibility. By analyzing the data obtained from questionnaires, Gamres can measure a player's behavior and gain valuable insights into their mindset regarding responsible gaming.
expects this collaboration to provide several benefits for DraftKings, including a baseline measure of Positive Play at DraftKings, revealing differences in various player groups, and revealing areas that require improvement in DraftKings' responsible gaming practices.
"We're stoked to collaborate with Gamres, an industry leader in strategic consulting and research," says Chrissy Thurmond, DraftKings' senior director of responsible gaming. "This partnership will greatly strengthen DraftKings' RG program, offering unique insights into our players."
According to Dr. Richard Wood, joining forces with DraftKings enables Gamres to contribute to positive play and educate users on responsible gaming practices. "There are gamers who misinterpret gaming's true nature, potentially leading to problematic behaviors or excessive spending," explains Dr. Wood. "The collaboration is expected to refine DraftKings' RG efforts by quickly identifying weaknesses and recommending improvements."
With the Positive Play Scale poised to reshape the gaming landscape, DraftKings stands ready to lead the charge toward safer, more enjoyable online gambling experiences for its customers. By combining the power of innovative tools like the Positive Play Scale with proactive RG strategies, DraftKings aims to offer a platform where gamers can play responsibly, securely, and positively.
Improving responsible gaming (RG) practices at DraftKings involves more than just using the Positive Play Scale. DraftKings could enhance its RG program by implementing core features of RG, such as clear promotions, ethical data protection, promoting responsible tools, better education, and support, and continuous assessment.
Moreover, DraftKings could improve its RG practices by incorporating the Positive Play Scale into its platform for measurement and feedback, offering incentives for positive play, engaging users through community initiatives, and continually assessing and improving its RG measures based on user feedback, employee insights, and external audits. Through these measures, DraftKings aims to foster safe and enjoyable experiences for its users while maintaining a sustainable business model.
- The Positive Play Scale, a tool developed by Gamres, is expected to provide DraftKings with valuable insights into the mindset of its online customers, enabling to better understand and encourage positive play habits.
- According to DraftKings' senior director of responsible gaming, Chrissy Thurmond, the collaboration with Gamres will greatly strengthen DraftKings' RG program, offering unique insights into players and refining its RG efforts.
- In addition to using the Positive Play Scale, DraftKings aims to improve its RG practices by implementing core features such as clear promotions, ethical data protection, better education, and support, and continuous assessment.
