German automaker Sono Motors rebrands as SonoSolar, shifting its focus from electric vehicles to solar energy technology.
SonoSolar Rebranding Signals Shift Towards Solar Technology for Commercial Vehicles
SonoSolar, formerly known as Sono Motors GmbH, has undergone a significant transformation, moving from manufacturing solar electric vehicles to becoming a leading provider of high-quality, vehicle-integrated solar technology for commercial vehicle manufacturers and fleet operators [1][2][3].
The company's strategic repositioning as a solar technology enabler for commercial fleets aims to enhance sustainability and energy efficiency by large-scale integration of solar panels in vehicles [1][2]. This shift is reflected in the new brand name and logo of SonoSolar, which clearly signals their market identity and commitment to solar innovation in the commercial vehicle sector [1][2][3].
Denis Azhar, CEO of SonoSolar, explains that they don't just deliver solar components, but build systems that are developed based on their experience and designed for practical use [5]. The rebranding to "SonoSolar" is intended to reflect its new direction and focus [6].
Georg Zurmühl, Head of Commercial at SonoSolar, explains that the rebranding aims to emphasize 'Solar' over 'Motors', signalling a clear message to the market about SonoSolar's focus on delivering high-quality solar technology [7].
SonoSolar's offering includes solar modules specifically for vehicle applications, custom-developed solar charge controllers, digital data services for solar monitoring, and solutions for series integration and retrofit [8]. The company's modular systems are designed to cater to the needs of fleet operators in the automotive industry [9].
The modular systems are suitable for various applications, including light commercial vehicles, buses, and trucks [10]. SonoSolar's solutions help partners reduce total operating costs, achieve energy independence, and reduce emissions without compromising on design, weight, or performance [11].
The company's focus on solar technology began in early 2023, marking the closure of its solar car chapter [12]. SonoSolar aims to sharpen its profile and send a clear message to the market about its focus on delivering high-quality solar technology [13].
In summary, SonoSolar's offering today is solar technology solutions integrated into commercial vehicles and fleets, enabling manufacturers and fleet operators to adopt solar-powered mobility more effectively and sustainably [1][2][3]. The rebranding of Sono Motors GmbH to SonoSolar is a signal to the market of its commitment to the solar technology industry [6][7].
[1] https://www.sonosolar.solar/en/company/ [2] https://www.sonosolar.solar/en/solutions/ [3] https://www.sonosolar.solar/en/news/ [4] https://www.autocar-india.com/news/sono-motors-auctions-sion-solar-car-assets-44934 [5] https://www.electrive.com/2023/03/28/sono-motors-focuses-on-the-solar-car-market-with-new-brand-sonosolar/ [6] https://www.electrive.com/2023/03/28/sono-motors-focuses-on-the-solar-car-market-with-new-brand-sonosolar/ [7] https://www.electrive.com/2023/03/28/sono-motors-focuses-on-the-solar-car-market-with-new-brand-sonosolar/ [8] https://www.sonosolar.solar/en/solutions/ [9] https://www.sonosolar.solar/en/solutions/ [10] https://www.sonosolar.solar/en/solutions/ [11] https://www.sonosolar.solar/en/solutions/ [12] https://www.electrive.com/2023/03/28/sono-motors-focuses-on-the-solar-car-market-with-new-brand-sonosolar/ [13] https://www.electrive.com/2023/03/28/sono-motors-focuses-on-the-solar-car-market-with-new-brand-sonosolar/
- In line with its rebranding, SonoSolar is now focusing on delivering top-tier solar technology for commercial vehicles, marking a departure from its previous initiatives in manufacturing solar electric vehicles.
- To emphasize its commitment to solar technology and environmental-science in the commercial vehicle sector, SonoSolar has adopted the new brand name, SonoSolar.
