Global expansion for LePub, initiated in New York, under Publicis Groupe's umbrella.
Publicis Groupe is taking things global with its acquisition of the boutique agency network LePub – starting with a new U.S. hub in none other than the bustling city of New York!
LePub's existing presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, São Paulo, and Singapore is about to get a substantial boost. Offices in Bogota, Dubai, and London will join the party in 2025.
When the New York office throws open its doors on January 1, it'll have big-name clients like Barilla and Heineken cheering it on. A fresh management team, reporting to LePub global CEO Bruno Bertelli and Publicis Creative U.S. CEO Susie Nam, will lead the charge.
Lea Mastroberti – former head of account management at Accenture Song with a stint at Droga5 under her belt – will lead the New York office as president. Meanwhile, Katy Alonzo, CSO at Publicis sibling Le Truc, will also step up as CSO of LePub New York.
In the past, LePub has demonstrated its global reach with campaigns like the "Social off socials" and "Starring Bars" initiatives. The former, a six-month rollout across the Americas, Europe, and APAC, suggests LePub's infrastructure supports multi-region campaigns, with key hubs and localized partnerships playing a crucial role. The latter, a collaboration with Edelman, showcases the potential of partnerships as a scalability mechanism.
Expansion-wise, Publicis Groupe is focusing on CoreAI-driven client reach, hinting at a tech-enabled scaling strategy rather than relying on physical office expansions alone. Keep an eye on these power moves by LePub!
- The new U.S. hub of LePub, located in New York, will be led by Lea Mastroberti, a former head of account management at Accenture Song with experience at Droga5.
- Katy Alonzo, CSO at Publicis sibling Le Truc, will also step up as CSO of LePub New York.
- Henceforth, under the leadership of global CEO Bruno Bertelli and Publicis Creative U.S. CEO Susie Nam, LePub is poised to significantly expand its presence, with offices set to open in Bogota, Dubai, and London in 2025.
- Publicis Groupe's expansion strategy for LePub appears to be focused on CoreAI-driven client reach, indicating a technology-enabled scaling strategy rather than a sole reliance on physical office expansions.
