Global expansion of sportsbook features spearheaded by Entain
In the dynamic world of online betting, two major players, Entain and BetMGM, are making waves with their latest offerings.
Entain, a leading name in the industry, has introduced several localised upgrades in Brazil's betting market. These include Fantasy Markets, an in-play football BetBuilder, AccaBoost promotions, and a new stats hub called Stats Pro. The Stats Pro hub allows players to track live wagers and delve into data before making their calls, providing a more informed betting experience.
Across the Atlantic, BetMGM is offering U.S. customers the chance to try live same-game parlays for popular sports like baseball, football, and soon basketball. The updated BetMGM app now features live bet tracking for iOS, new research tools, and cash-out options during play, giving customers greater control and convenience.
The improvements at both companies can be attributed to their robust tech stacks. Entain's tech stack, divided into four main pillars - sports, gaming, marketing, and account management - has led to significant strides in their services. The developers of Entain's new In-Play BetBuilder feature, which uses Opta data, are the internal technology and product teams of Entain PLC. By integrating Opta sports data into this functionality, they have enhanced in-play betting options, allowing customers to create bets while games are unfolding.
Entain's tech-driven approach seems to be paying off. Their improved BetBuilder product has seen an 80% increase in pre-match turnover and a rise in Entain's turnover share to 12%. This underscores the company's commitment to innovation and customer satisfaction.
As the betting landscape continues to evolve, it's clear that Entain and BetMGM are at the forefront, offering exciting new features that cater to the needs of modern bettors. Whether it's the thrill of Fantasy Markets in Brazil or the convenience of live same-game parlays in the U.S., these companies are setting the pace for the future of online betting.
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