Grey names first-ever Chief Marketing Officer: Birdy Grey has announced the appointment of a new executive, assuming the role of Chief Marketing Officer.
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Channel the Bride's Vibe: Birdy Grey Appoints Tanya Hersh as CMO
Hey there! Here's the lowdown on what's happening at Birdy Grey, a direct-to-consumer bridal brand.
They've just welcomed Tanya Hersh onboard as their first ever Chief Marketing Officer! As reported in a press release on Tuesday, Hersh comes packed with marketing chops from a variety of big names like The Honest Company, Mattel, American Express, and most recently, Boosted Commerce (an Amazon aggregator).
So, what's Hersh's game plan at Birdy Grey? Well, she's gonna focus on driving growth through customer acquisition, engagement, comprehensive marketing campaigns, and building the brand, as the company ploughs ahead.
This move is not Birdy Grey's first step towards redefining its leadership. Over the past year, they've been making some strategic updates to their management team. For instance, they previously brought on board Cat Chen as their Chief Operating Officer, replacing Eloquii co-founder Steve Zawada. Additionally, Brendan Hastings joined the team as Chief Technology Officer, while Liyan Shen was appointed as the Chief Financial Officer in 2022.
The retail industry is currently witnessing a surge in new CMO appointments, with Birdy Grey being just one of many players jumping on the bandwagon. Retail giants like Macy’s, Wayfair, True Religion, Target, Vans, Sephora, and Levi's have also been making some exciting CMO appointments recently. Macy's, for example, appointed Sharon Otterman as their new CMO earlier this year, while Vessi tapped Lorrin Pascoe to fill the same role.
So, that's the latest scoop from Birdy Grey! They're ramping up their efforts in the marketing sphere with Tanya Hersh onboard. It'll be interesting to see how they navigate the retail landscape with these leadership changes. Stay tuned for more updates!
- Tanya Hersh, with a background from notable companies like The Honest Company, Mattel, American Express, and Boosted Commerce, has joined Birdy Grey as the brand's first Chief Marketing Officer (CMO).
- In her role at Birdy Grey, Hersh plans to drive growth through customer acquisition, engagement, marketing campaigns, and brand building.
- Birdy Grey's appointing of Hersh is part of a larger strategy to redefine its leadership; Cat Chen joined as the Chief Operating Officer, replacing Eloquii co-founder Steve Zawada, Brendan Hastings became the Chief Technology Officer, and Liyan Shen was appointed as the Chief Financial Officer in 2022.
- The retail industry is experiencing a wave of new CMO appointments, with Birdy Grey, Macy’s, Wayfair, True Religion, Target, Vans, Sephora, and Levi's being among the numerous brands making these moves.
- Macy's, for example, appointed Sharon Otterman as their new CMO earlier this year, while Vessi tapped Lorrin Pascoe for the same position.
- With these new leadership appointments, technology companies like LinkedIn and the finance sector are expressing interest in careers within the retail business, recognizing its potential for growth and innovation.
