Grubhub Introduces Service for Ordering from Multiple Restaurants Simultaneously
In a bid to make food and grocery deliveries more convenient, Grubhub has launched a new feature called Multi-Store Ordering. This innovative service allows customers to order from up to two eligible merchants in a single order, combining their food, beverage, and grocery needs into one delivery [1].
Similar services are offered by Instacart and Amazon, but Grubhub's offering is more focused on the food and alcohol sectors, catering primarily to local dining experiences [5]. With this new feature, customers can now order sushi, snacks, and even birthday bouquets from different stores in a single order.
Grubhub's platform, which features 375,000 merchants in more than 4,000 U.S. cities, is already a popular choice for food delivery. The company has been expanding into alcohol delivery, and this new feature is part of that expansion [1].
Comparatively, Instacart is well-known for its multi-store ordering capability, allowing customers to shop from multiple grocery stores simultaneously in a single order. Amazon, on the other hand, offers a similar service through Amazon Fresh and Whole Foods delivery, enabling customers to order from multiple sellers or departments in a single checkout [1].
Key differences between the services include the primary focus, number of stores per order, delivery logistics, and extra services. Grubhub's Multi-Store Ordering primarily focuses on food delivery, while Instacart and Amazon cater to a broader range of products, including groceries and general merchandise [1].
In terms of logistics, Grubhub relies on local restaurants and merchants for delivery, while Instacart uses personal shoppers and Amazon leverages its centralized logistics and delivery network [1]. Extra services offered by Grubhub include alcohol delivery expansion, while Instacart offers extensive grocery partnerships and Amazon integrates with Prime, offering fast delivery options [1].
This new feature by Grubhub is currently being rolled out on its platform and the Seamless platform in New York City [1]. In 2024, Grubhub teamed up with Albertsons Cos, Inc. to bring nearly 1,800 Albertsons stores to Grubhub's Marketplace for delivery [1].
For those interested in learning more about Amazon's expansion into the grocery market, read our related article titled "How Amazon Became the Ultimate Grocery Competitor" [2].
[1] Grubhub Press Release, "Grubhub Launches Multi-Store Ordering," [date], [link] [2] Grocery Dive, "How Amazon Became the Ultimate Grocery Competitor," [date], [link]
Sports fans can now order food and drinks from their favorite local restaurants during games, thanks to Grubhub's new technology feature, Multi-Store Ordering. This feature allows customers to combine their food, beverage, and grocery needs into one delivery, making it more convenient for sports enthusiasts to enjoy their games without the hassle of multiple orders.
