Hard Sun Expands With New Skincare Line for Outdoor Athletes
Hard Sun, a New York City-based sunscreen brand, is expanding its product range to cater to outdoor athletes. The brand, known for its mineral SPF formulation, is launching a line of skincare products including moisturisers, balms, and lotions. Hard Sun's sunscreen offers high-intensity UVA and UVB protection, is sweat- and water-resistant for 80 minutes, and has a breathable, mattifying finish.
The brand was founded by Will Kortum and Will Jarvis, who created Hard Sun after finding traditional sunscreen unappealing. They worked with a chemist for over four years to develop a fully custom SPF 50 tinted sunscreen formulation. The sunscreen comes in two shades, Tint 401 for very light to medium skin tones and Tint 4725 for light to deep skin tones.
Hard Sun's packaging is designed with functionality and sustainability in mind. It features an airless pump that's fully recyclable and sport-friendly design elements like smooth surfaces and a twist cap that locks in place. The brand's sunscreen is suitable for both athletes and city dwellers, leaving a pore-free finish. Hard Sun launched online and debuted at the Capsule Plaza showcase during Salone del Mobile in Milan.
Hard Sun's expansion into skincare products is set to provide outdoor athletes with a range of options to protect and care for their skin. The brand's commitment to functionality, sustainability, and high-performance products is evident in its packaging and formulations. With its mineral SPF formulation and tinted, mattifying finish, Hard Sun's sunscreen is a popular choice for both athletes and city dwellers.
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