Highlighting Success Story: Adrian Mason - Transitioning from Music Industry Studies to Tech Innovation Entrepreneurship
In the vibrant world of music, innovation is the rhythm that drives progress. One such innovation is UniteVerse, a transformative platform designed to revolutionise the way people discover and experience venues.
Created by Adrian Mason, a 50-year-old entrepreneur who moved to London 14 years ago from Guernsey, UniteVerse is a two-tier platform rooted in innovation. It combines a mobile app and a Software as a Service (SaaS) solution to reshape businesses across the music industry.
Mason, who studied the Music Industry Diploma (short course) at a renowned school that offers degrees and short courses in London, LA, Ibiza, and online for various fields like DJing, music production, sound engineering, vocal performance, software engineering, radio, or songwriting, found inspiration for UniteVerse after attending a panel talk by Beatport at the International Music Summit in Ibiza in April 2022.
The mobile app encourages users to share real-time feedback, helping companies enhance customer experiences while ensuring venues are safer, more accessible, and inclusive. It also features an AI-powered chat interface, enabling businesses to engage directly with people.
The SaaS product, on the other hand, uncovers key trends and makes informed, data-driven decisions to boost revenue and customer satisfaction. It integrates seamlessly with CRMs and marketing tools, automating campaigns and synchronising reservations.
UniteVerse's mission to transform the music industry with a focus on safety, accessibility, and community is evident. By leveraging digital innovations, the platform aims to protect artists' rights and revenue, make music and participation easier for diverse users, and foster a collaborative community among artists, listeners, and creators.
Thomas Irwin, a graduate of the BA (Hons) Music Production & DJ Performance from the same school, is one such beneficiary. Mason met him during his studies, and they have since formed a successful artist-manager partnership.
The school itself has earned a prestigious Gold rating in the Teaching Excellence Framework (TEF), reflecting its commitment to delivering high-quality education. Registering on the school's website provides access to free courses, exclusive music-making tools, and tutorials.
As UniteVerse continues to grow and evolve, it promises to redefine the music industry landscape, fostering a safer, more accessible, and community-driven environment for all.
Adrian Mason, the 50-year-old entrepreneur, uses his background in technology and entrepreneurship to innovate the music industry with UniteVerse, a two-tier platform that combines a mobile app and a SaaS solution for finance management, enhancing businesses and improving customer experiences across the industry.
With the SaaS solution, UniteVerse helps music businesses make informed, data-driven decisions to increase revenue and customer satisfaction, while the mobile app prioritizes safety, accessibility, and community by encouraging real-time feedback and AI-powered engagement.
