Hiring Spree at Whalar: Jamie Gutfreund Named Global CMO Among Three New Executives
Whalar Appoints Jamie Gutfreund as Global CMO, Embracing Creator Commerce Approach
Whalar, a leading global creator agency, has announced the appointment of Jamie Gutfreund as its Global Chief Marketing Officer (CMO). Gutfreund, who brings a wealth of experience from both the brand side and the agency side, joins the company at an exciting time as it continues to revolutionize the influencer marketing space.
Gutfreund's impressive career includes serving as the Chief Experience Officer for Hasbro and the CMO for MGA Entertainment. Her appointment in Whalar was not mentioned in the earlier bullet points. In her new role, Gutfreund will oversee the marketing strategy for the creator commerce company, which specializes in managing talent, launching influencer marketing campaigns, and developing content personalities.
Whalar, founded by Neil Waller in 2016, has grown significantly by focusing on authentic influencer collaborations and creator development. The company operates globally with a creative agency model and physical studios (The Lighthouse) that serve as creative hubs for influencers and brands. Whalar is recognized in the influencer marketing ecosystem as a trusted partner for managing talent and executing campaigns that blend creativity with commerce.
Gutfreund views Whalar's creator commerce approach as the future of marketing. According to her, the creator commerce space is the most exciting emerging trend in marketing. She expressed her enthusiasm about joining Whalar, stating, "I've seen the evolution of marketing for over 20 years, and I believe that Whalar's creator commerce approach is the most compelling and exciting development I've seen in that time."
In addition to Gutfreund's appointment, Whalar has also announced the appointments of Marco Bertozzi as the President of EMEA and Gazmend Alushi as the President of Measurement and Analytics. These appointments are part of Whalar's ongoing efforts to strengthen its leadership team and continue its growth in the creator commerce space.
Whalar's proprietary technology and focus on managing talent have enabled it to stand out in the digital marketing space. The company's approach aligns with industry trends where creators are increasingly treated as entrepreneurs. With Gutfreund at the helm, Whalar is poised to continue its growth and influence in the creator commerce space.
Founded in 2016, Whalar has evolved from a startup to a notable creator commerce company managing influencer talent, enabling brand collaborations, and pioneering creator-led marketing strategies with significant industry influence as of 2025. Neil Waller, the founder, is regarded as a key figure in this space.
References:
- Whalar
- Whalar's Growth and Role
- Whalar's Creator Campus
- Jamie Gutfreund's Appointment
- Whalar's Influence in the Influencer Marketing Ecosystem
- In her new role at Whalar, Jamie Gutfreund will oversee the marketing strategy for the company, focusing on driving growth in the creator commerce space, which combines business opportunities with technological innovations in the realm of finance and careers.
- Gutfreund believes that Whalar's innovative creator commerce approach, which leverages technology to manage talent and launch influencer marketing campaigns, represents the future of marketing and is the most exciting emerging trend in the industry, aligning with the growing trend of treating creators as entrepreneurs in the digital finance and business sectors.
